01238nam a2200301 i 4500991001500099707536100528s2011 nyua b 001 0 eng 9780765627186b14024329-39ule_instSet. Economia - SAGAita362.196398Leveraging consumer psychology for effective health communications :the obesity challenge /edited by Rajeev Batra, Punam Anand Keller, Victor J. StrecherArmonk, N.Y. :Sharpe,2011xiv, 406 p. :ill. ;24 cmIncludes bibliographical references and indexObesityPreventionCommunication in medicineConsumer AdvocacypsychologySocial MarketingBatra, RajeevKeller, Punam AnandStrecher, Victor J.b1402432928-01-1422-11-11991001500099707536LE025 ECO 362 BAT01.01 (deposito)12025000246829le025Prof. Guido-E49.00-l- 012610.i1536479313-01-12Leveraging consumer psychology for effective health communications243477UNISALENTOle02522-11-11ma -engnyu00