01046nam a2200265 i 4500991001463789707536060203s2005 njua b 001 0 eng 0131428950b13376494-39ule_instSet. Economiaita658.812Gupta, Sunil784885Managing customers as investments :the strategic value of customers in the long run /Sunil Gupta, Donald R. LehmannUpper Saddle River, NJ :Wharton School,c2005xvii, 205 p. :ill. ;24 cmInclude riferimenti bibliografici e indice Marketing relazionaleManagementLehmann, Donald R.b1337649404-02-1903-02-06991001463789707536LE025 ECO 658.8 GUP01.0112025000130777le025Catalogato 2019pE32.38-l- 02020.i1421389830-03-06Managing customers as investments1746942UNISALENTOle02503-02-06ma -engnju00