01018nam a2200253 i 4500991001463589707536060203s2002 enka b 001 0 eng 0273661957b13376469-39ule_instSet. Economiaita658.812Smith, Shaun596546Managing the customer experience :turning customers into advocates /Shaun Smith and Joe WheelerLondon :Financial Times Prentice Hall,2002xvi, 254 p. :ill. ;24 cmInclude indiceMarketing relazionaleWheeler, Joeauthorhttp://id.loc.gov/vocabulary/relators/aut596547.b1337646926-02-1903-02-06991001463589707536LE025 ECO 658.8 SMI01.0112025000130784le025Catalogato 2019pE36.80-l- 03030.i1421388630-03-06Managing the customer experience990053UNISALENTOle02503-02-06ma -engenk00