00935nam a2200265 i 4500991001418189707536110511s2010 njua b 001 0 eng 9780470617878 9780470646861 b14011384-39ule_instSet. Economia - SAGAita658.80222Stratten, Scott475823Unmarketing :stop marketing, start engaging /Scott StrattenHoboken, N.J. :Wiley,c2010xvi, 256 p. :ill. ;24 cmIncludes indexRelationship marketingViral marketing.b1401138428-01-1406-10-11991001418189707536LE025 ECO 658.8 STR01.0112025000244306le025Prof. Guido-E19.60-l- 00000.i1534396009-11-11Unmarketing242310UNISALENTOle02506-10-11ma -engnju00