01029nam a2200265 i 4500991001418089707536090522s2011 ohua b 001 0 eng 9780538754873b14011372-39ule_instSet. Economia - SAGAitaMcDaniel, Carl D475822Introduction to marketing /Carl McDaniel, Charles W. Lamb, Joseph F. Hair11. edMason, Ohio :South-Western Cengage Learning,c2011xxv, 777 p. :col. ill. ;29 cmIncludes bibliographical references (p. 740-756) and indexMarketingManagementLamb, Charles W.Hair, Joseph F.b1401137228-01-1406-10-11991001418089707536LE025 ECO 658.8 McD02.0112025000244290le025Prof. Guido-E57.68-l- 02020.i1534391109-11-11Introduction to marketing242315UNISALENTOle02506-10-11ma -engohu00