01141nam a2200265 i 4500991001417949707536091016s2011 maua b 001 0 eng 9780073529936b14011347-39ule_instSet. Economia - SAGAita658.822Kerin, Roger A117549Marketing /Roger A. Kerin, Steven W. Hartley10. edBoston :McGraw-Hill/Irwin,c2011liii, 746 p. ;ill. (some col.) ;29 cmIncludes biblipographical references and indexesMarketingHartley, Steven Williamauthorhttp://id.loc.gov/vocabulary/relators/aut634081.b1401134728-01-1406-10-11991001417949707536LE025 ECO 658.8 KER01.0112025000244283le025Variazione di prezzo rispetto al preventivo, in realtà anche di edizione, poichè richiesta la 9. (prezzo più basso del prev.)Prof. Guido-E91.14-l- 04140.i1534388109-11-11Marketing1441785UNISALENTOle02506-10-11ma -engmau0002206oam 2200481 450 991080714000332120170523091616.01-283-40332-397866134033223-598-44008-110.1515/9783598440083(OCoLC)183444795(MiFhGG)GVRL5AOR(EXLCZ)99100000000069214120040720d2004 uy 0engurun|---uuuuatxtccrInformation science in theory and practice /Brian C. Vickery, Alina Vickery3rd rev. & enlarged ed.München K.G. Saur2004Munchen, Germany :K.G. Saur,2004.1 online resource (xiii, 400 pages) illustrationsGale eBooksDescription based upon print version of record.3-598-11658-6 Includes bibliographical references and index.Frontmatter -- Contents -- Frontispiece -- Chapter 1. Information science: emergence and scope -- Chapter 2. A social approach to information -- Chapter 3. Wider contexts of information transfer -- Chapter 4. People and information -- Chapter 5. Information retrieval -- Chapter 6. Semantics and retrieval -- Chapter 7. Intermediaries and interfaces -- Chapter 8. Information systems -- Chapter 9. The evaluation of systems -- Chapter 10. The Internet and information science -- BackmatterBrian Vickery (emeritus, U. College London; Alina Vickery died in 2001) updates the student and professional text that presents and discusses a scientific understanding of the processes of information transfer. The transfer, he says, is a human, social activity, the transfer of meaning from oneInformation scienceInformation science.020AN 92600rvkVickery B. C(Brian Campbell)7279Vickery A.MiFhGGMiFhGGBOOK9910807140003321Information science in theory and practice3951920UNINA