00887nam a2200253 i 450099100141738970753620020502192403.0940801s1988 it ||| | ita 883863503xb1150979x-39ule_instPRUMB60578ExLDip. di SSSC - SociologiaitaRies, Al107413Positioning /Al Ries, Jack TroutMilano :Mc Graw Hill,c1988281 p. ;21 cm.Pubblicità-tecnicheTrout, Jackauthorhttp://id.loc.gov/vocabulary/relators/aut89408.b1150979x02-04-1401-07-02991001417389707536LE021 C1BISA551LE021N-11287le021-E0.00-l- 00000.i1170433001-07-02Positioning1451670UNISALENTOle02101-01-94ma -itait 01