01031nam a2200253 i 4500991001351639707536051128s1997 fr a 000 0 fre d2729705937 b13359393-39ule_instDi.S.Te.B.A.engMarketing et musées /[sous la dir. de Jean-Michel Tobelem]Lyon :Presses universitaires de Lyon,1997255 p. :ill. ;24 cmPublics & musees : [revue international de museologie] ;11-12MuseumsAdministrationMarketing of the cultureMuseologyTobelem, Jean-Michelauthorhttp://id.loc.gov/vocabulary/relators/aut738104.b1335939302-04-1428-11-05991001351639707536LE003 069 PUM01.01 V.11-12 (1997)V. 11-1212003000048957le003pE38.57-l- 021520.i1418930606-02-06Marketing et musées1461773UNISALENTOle00328-11-05ma -frefr 00