01088nam a2200265 i 4500991001246109707536061006s1993 nyua b 001 0 eng d0195060113b13342630-39ule_instSet. Economiaita330.01519520Davidson, Russell88689Estimation and inference in econometrics /Russell Davidson, James G. MacKinnonNew York :Oxford University Press,1993xx, 874 p. :ill. ;25 cmInclude bibliografia (p. 812-850) e indiceEconometriaMacKinnon, James G..b1334263004-06-0906-10-05991001246109707536LE025 ECO 330 DAV01.0112025000132122le025pE56.18-l- 02320.i1418503930-01-06LE025 SEMS 330.01 DAV01.0112025000250277le025-E0.00-lm 011510.i1497675404-06-09Estimation and inference in econometrics1746917UNISALENTOle02506-10-05ma -engnyu0002188nam 2200397 450 991049372940332120230921205243.09789048541560(CKB)5590000000537528(NjHacI)995590000000537528(EXLCZ)99559000000053752820230223d2021 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvertising and the Transformation of Screen Cultures / Bo Florin, Patrick Vonderau and Yvonne Zimmermann /Bo Florin, Patrick Vonderau, Yvonne ZimmermannAmsterdam :Amsterdam University Press,2021.©20211 online resource (333 pages)9789462989153 Includes bibliographical references and index.Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.TheaterCongressesTheater792Florin Bo1961-801868Vonderau PatrickZimmermann YvonneNjHacINjHaclBOOK9910493729403321Advertising and the transformation of screen cultures2787172UNINA