01004nam a2200253 i 4500991001190699707536070319s2007 cau 00 eng d07879784429780787978440b13975171-39ule_instSet. Economia - SAGAita791.0698Bernstein, Joanne Scheff474861Arts marketing insights :the dynamics of building and retaining performing arts audiences /Joanne Scheff Bernstein ; foreword by Philip KotlerSan Francisco :Jossey-Bass,c2007xx, 294 p. ;24 cmBibliografia: p. 267-280SpettacoliMarketing .b1397517128-01-1404-05-11991001190699707536LE025 ECO 791 BER01.0112025000241633le025Prof. Guido-E21.30-l- 01610.i1527925x08-06-11Arts marketing insights246970UNISALENTOle02504-05-11ma -engcau00