01141nam a2200289 i 4500991001114429707536100624s2011 cau b 001 0 eng 9781412980180 b13962735-39ule_instSet. Economia - SAGAita658.8322Handbook of marketing scales :multi-item measures for marketing and consumer behavior research /[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws3. edThousand Oaks :SAGE,c2011XIV, 603 p. ;29 cmIncludes bibliographical references and indexMarketing researchConsumer behaviorResearchBearden, William ONetemeyer, Richard GHaws, Kelly L.b1396273504-03-1423-03-11991001114429707536LE025 ECO 658.8 BEA01.0112025000263260le025Prof. Peluso-E108.41-l- 012710.i1551390729-05-13Handbook of marketing scales246101UNISALENTOle02523-03-11ma -engcau00