00996nam a2200253 i 4500991000756749707536100601s2007 mau 00 eng d97815913914561591391458b13906689-39ule_instSet. Economia - SAGAita658.8343Gilmore, James H145233Authenticity :what consumers really want /James H. Gilmore, B. Joseph Pine IIBoston, Mass. :Harvard Business School Press,c2007xiii, 299 p. ;25 cmConsumatoriComportamentoPine, B. Josephauthorhttp://id.loc.gov/vocabulary/relators/aut302674.b1390668928-01-1401-06-10991000756749707536LE025 ECO 658.8 GIL01.0212025000235410le025Prof. Maizza-E22.29-l- 02020.i1515721027-07-10Authenticity47758UNISALENTOle02501-06-10ma -engmau00