01032nam a2200277 i 4500991000756429707536100601s2010 xxk b 001 0 eng d97805218982639780521726900b13906641-39ule_instSet. Economia - SAGAita658.8Kornberger, Martin473126Brand society :how brands transform management and lifestyle /Martin KornbergerCambridge :Cambridge University Press,c2010xx, 308 p. ;26 cmCon bibliografia (p. 273-291) e indiceMarchi di fabbrica e di commercioMarketingConsumatoriComportamento.b1390664128-01-1401-06-10991000756429707536LE025 ECO 658.8 KOR02.0112025000235373le025Prof. Guido-E23.46-l- 06260.i1515717927-07-10Brand society227872UNISALENTOle02501-06-10ma -engxxk00