01179nam a2200301 i 4500991000603569707536090402s2010 enka b 001 0 eng 9780415427227 (hbk)b13882818-39ule_instSet. Economia - SAGAita324.7322Global political marketing /edited by Jennifer Lees-Marshment, Jesper Stromback and Chris RuddLondon ;New York :Routledge,2010xvi, 301 p. :ill. ;24 cmRoutledge research in political communication ;3Includes bibliographical references and indexPublic relations and politicsMarketingPolitical aspectsPolitical campaignsLees-Marshment, JenniferStromback, JesperRudd, Chris.b1388281828-01-1417-02-10991000603569707536LE025 ECO 324 LEE01.0412025000232419le025Prof. Guido-E97.80-l- 03230.i1509869225-03-10Global political marketing225465UNISALENTOle02517-02-10ma -engenk00