01024cam a2200265 a 4500991000499959707536061206s2007 xxka b 001 0 eng 9780230521674 (hbk.)b13866539-39ule_instSet. Economia - SAGAita658.827Okonkwo, Uche472243Luxury fashion branding :trends, tactics, techniques /Uche OkonkwoBasingstoke ;New York :Palgrave Macmillan,2007xx, 332 p. :ill. ;25 cmReferences: p. 315-320Beni di lussoMarketingModaMarketingMarchi di fabbrica e di commercioPolitica aziendale.b1386653928-01-1418-12-09991000499959707536LE025 ECO 658.8 OKO01.0112025000230880le025Prof. Guido-E29.77-l- 08280.i1506611327-01-10Luxury fashion branding231562UNISALENTOle02518-12-09ma -engxxk00