00700nam0-22002531i-450 99000675033040332120200401105949.020010426d1978----km-y0itay50------baitaITy-------001yy<<Le >>origini intellettuali del leninismoAlain BesanconFirenzeSansoni1978277 p.22 cmBesançon,Alain<1932- >385252ITUNINAREICATUNIMARCBK990006750330403321XV D 341720DTEXII A 31010828FSPBCFSPBCDTEOrigini intellettuali del leninismo630567UNINA03466nam 22005655 450 99654795130331620240229153148.0981-19-2879-710.1007/978-981-19-2879-6(CKB)5600000000511170(DE-He213)978-981-19-2879-6(oapen)https://directory.doabooks.org/handle/20.500.12854/93980(MiAaPQ)EBC7120733(Au-PeEL)EBL7120733(OCoLC)1351747052(PPN)265861136(EXLCZ)99560000000051117020240605d2022 uy 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierArtificial Intelligence Technology /by Huawei Technologies Co., Ltd1st ed. 2023.SingaporeSpringer Nature2023Singapore :Springer Nature Singapore :Imprint: Springer,2023.1 online resource (XIII, 298 p. 1 illus.)981-19-2878-9 Chapter 1. A General Introduction to Artificial Intelligence -- Chapter 2. Machine Learning -- Chapter 3. Overview of Deep Learning -- Chapter 4. Deep Learning Frameworks -- Chapter 5. Huawei MindSpore AI Development Framework -- Chapter 6. Huawei Atlas AI Computing Solution -- Chapter 7. HUAWEI AI Open Platform -- Chapter 8. Huawei CLOUD Enterprise Intelligence Application Platform.This open access book aims to give our readers a basic outline of today’s research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and common theories and methodologies that are widely accepted in AI research and application. This book is written in comprehensible and plain language, featuring clearly explained theories and concepts and extensive analysis and examples. Some of the traditional findings are skipped in narration on the premise of a relatively comprehensive introduction to the evolution of artificial intelligence technology. The book provides a detailed elaboration of the basic concepts of AI, machine learning, as well as other relevant topics, including deep learning, deep learning framework, Huawei MindSpore AI development framework, Huawei Atlas computing platform, Huawei AI open platform for smart terminals, and Huawei CLOUD Enterprise Intelligence application platform. As the world’s leading provider of ICT (information and communication technology) infrastructure and smart terminals, Huawei’s products range from digital data communication, cyber security, wireless technology, data storage, cloud computing, and smart computing to artificial intelligence.Artificial intelligenceArtificial IntelligenceArtificial IntelligenceCloud ComputingBig DataCertificationHuaweiMindSporeArtificial intelligence.Artificial Intelligence.006.3Huawei Technologies Co Ltdauthttp://id.loc.gov/vocabulary/relators/aut1271678MiAaPQMiAaPQMiAaPQBOOK996547951303316Artificial Intelligence Technology2995967UNISA04426nam 22006255 450 991025494680332120200705122326.03-319-31287-110.1007/978-3-319-31287-3(CKB)3710000000649256(EBL)4513932(DE-He213)978-3-319-31287-3(MiAaPQ)EBC4513932(PPN)228320046(EXLCZ)99371000000064925620160423d2016 u| 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierMobile Marketing Channel Online Consumer Behavior /by Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar1st ed. 2016.Cham :Springer International Publishing :Imprint: Springer,2016.1 online resource (150 p.)SpringerBriefs in Business,2191-5482Description based upon print version of record.3-319-31285-5 Includes bibliographical references and index.Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7 Conclusion.This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.SpringerBriefs in Business,2191-5482Management information systemsMarketingApplication softwareBusiness Information Systemshttps://scigraph.springernature.com/ontologies/product-market-codes/522030Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Information Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Management information systems.Marketing.Application software.Business Information Systems.Marketing.Information Systems Applications (incl. Internet).650Shareef Mahmud Akhterauthttp://id.loc.gov/vocabulary/relators/aut943923Dwivedi Yogesh Kauthttp://id.loc.gov/vocabulary/relators/autKumar Vinodauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910254946803321Mobile Marketing Channel2212282UNINA