02101nam 2200373 450 99653297230331620230624221458.0(CKB)5470000002601103(NjHacI)995470000002601103(EXLCZ)99547000000260110320230624d2006 uy 0gerur|||||||||||txtrdacontentcrdamediacrrdacarrierIndividualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert /Christian Markus KasparGöttingen :Universitätsverlag Göttingen,2006.1 online resource (324 pages)Göttinger Schriften zur Internetforschung ;Bd. 3Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented.Göttinger Schriften zur Internetforschung ;Band 3.InternetHandbooks, manuals, etcInternetSafety measuresInternetInternetSafety measures.004.678Kaspar Christian Markus800873NjHacINjHaclBOOK996532972303316Individualisierung und mobile Dienste am Beispiel der Medienbranche2144736UNISA