01509nam 2200337 450 99653296780331620230625224932.0(CKB)5470000002600869(NjHacI)995470000002600869(EXLCZ)99547000000260086920230625d2009 uy 0gerur|||||||||||txtrdacontentcrdamediacrrdacarrierVerhaltensforschung am Point of Sale Ansatzpunkte und Methodik /Günter SilbererGöttingen :Universitätsverlag Göttingen,[2009]©20091 online resource (199 pages)Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.Point-of-sale systemsPoint-of-sale systems.658.8780688Silberer Günter800953NjHacINjHaclBOOK996532967803316Verhaltensforschung am point of sale1978770UNISA