00909oam 2200241z- 450 99652678020331620170809152454.01-280-23368-09786610233687(CKB)1000000000018392(EXLCZ)99100000000001839220130312c1999uuuu -u- -engMastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's RevenueThorogood1-85418-123-8 MASTERING MARKETINGMASTERING MARKETING : A COMPREHENSIVE INTRODUCTION TO THE SKILLS OF DEVELOPING & DEFENDING YOUR COMPANY'S REVENUERuskin-Brown Ian845770BOOK996526780203316Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue1888165UNISA01882oam 2200457 450 991071531980332120210305155548.043-243(CKB)5470000002510839(OCoLC)1240540766(EXLCZ)99547000000251083920210305d2021 ua 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierRighting the ship the Coast Guard must improve its processes for addressing harassing, bullying, and retaliation : joint hearing before the Subcommittee on Civil Rights and Civil Liberties of the Committee on Oversight and Reform and the Subcommittee on Transportation and Maritime Security of the Committee on Homeland Security, House of Representatives, One Hundred Sixteenth Congress, first session, December 11, 2019Washington :U.S. Government Publishing Office,2021.1 online resource (v, 61 pages)Access ID (govinfo): CHRG-116hhrg43243."Serial no. 116-78.""Serial no. 116-53."Righting the ship Sexual harassmentUnited StatesPreventionBullyingUnited StatesPreventionHarassment in the militaryUnited StatesNational securityUnited StatesLegislative hearings.lcgftSexual harassmentPrevention.BullyingPrevention.Harassment in the militaryNational securityUnited States.Congress.House.Committee on Homeland Security.Subcommittee on Transportation and Maritime Security,GPOGPOGPOBOOK9910715319803321Righting the ship3466815UNINA13207nam 22007815 450 991048870080332120251230065805.03-030-80094-610.1007/978-3-030-80094-9(CKB)5590000000519688(MiAaPQ)EBC6676111(Au-PeEL)EBL6676111(OCoLC)1260155067(BIP)080457446(PPN)258306017(DE-He213)978-3-030-80094-9(EXLCZ)99559000000051968820210701d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA /edited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon1st ed. 2021.Cham :Springer International Publishing :Imprint: Springer,2021.1 online resource (630 pages)Lecture Notes in Networks and Systems,2367-3389 ;2763-030-80093-8 Includes bibliographical references and index.Intro -- Advances in Human Factors and Ergonomics 2021 -- Preface -- Contents -- Creativity and Thinking Styles -- Overcoming Bounded Scalability: Achieving Interoperability Through Behavioral Boundary Objects -- 1 Introduction -- 2 Overcoming Bounded Scalability in Behavioral Design -- 2.1 Methodology to Achieve Learning at Scale -- 3 Behavioral Boundary Objects: Pattern Languages -- 4 Conclusion -- References -- Creative Inspiration -- 1 Introduction -- 2 Context -- 3 Process -- 4 Conclusions -- References -- Beyond IDEO's Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity -- 1 Introduction -- 2 Design Thinking 2.0: KJ Method and Kansei Engineering -- 3 Overcome the Barriers for Design Thinking 2.0 -- 3.1 Linguistic Barrier -- 3.2 Disciplinary Barrier -- 3.3 Cultural Barrier -- 3.4 Summary -- 4 Behind KJ Method: Prof Kawakita's View of the World -- 4.1 KJ Method and Design Thinking with a Wider Definition -- 4.2 The World as an Organic Entity -- 5 Beyond Borders: Managing Kansei Design -- 6 Conclusion -- References -- Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures -- 1 Introduction -- 2 How does Design Deals with Complex Futures? -- 3 Touchpoints Between Design Thinking, Design Futures, and Futures Thinking -- 4 Conclusions and Future Activities -- References -- Fractal Features of Creative Thinking Process -- 1 Introduction -- 2 Methodology -- 2.1 Cognitive Experiment -- 2.2 Coding -- 2.3 Fractal Analysis -- 3 Results and Discussion -- 3.1 Participants' Information -- 3.2 Fractal Features -- 3.3 Thinking Process -- 3.4 Influencing Factors -- 4 Implications -- 5 Conclusions and Opportunities for Further Research -- References -- Contextual Knowledge Sharing Strategy Based on Contextual Thinking in Service Design -- 1 Introduction.2 Service Design and Contextual Knowledge -- 3 Visualization as a Means of Knowledge Communication -- 4 Mechanism and Strategy of Contextual Knowledge Sharing in Service Design -- 5 Conclusion -- References -- Innovation During Start-Up and Entrepreneurship -- 3C-Crisis-Concept for SME: Complexity, Capacity and Competence -- 1 Introduction -- 2 Approach -- 3 Discussion -- 4 Conclusion -- References -- The Evolutionary Nature of Innovation Businesses -- 1 Introduction -- 2 The Design Business Development as a Process -- 3 The Business Development Canvas -- 4 The Interconnected Nature of Startups -- 5 The Business Development Diamond -- 6 Conclusion -- References -- Inspiration Mining: Exploring Design Research(ers) Strategies -- 1 Introduction -- 1.1 Interdisciplinary Design Process by Ana Ricardo -- 1.2 (Un)complexity by Ana Almeida -- 1.3 The 21st Century Consumer by Inês Gonçalino -- 1.4 Emerging Cultural Landscapes by Raquel Gouveia -- 1.5 The Manifest of the Mind by Sara Condeça -- 2 Inspiration Mining Research Strategy -- References -- Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship -- 1 Introduction -- 2 Challenges in the SMEs Innovation Culture -- 3 Research Methodology, Methods and Results -- 4 Changing the SMEs Innovation DNA -- 5 The Democratic SME Innovation Transformation (DeSEMIT) Model -- 6 The DeSMEIT for Corporate Entrepreneurship in SMEs -- 7 Impact, Limitations, and Areas of Further Research -- 8 Conclusion -- References -- Environment and Sustainability -- Bilateral Knowledge-Sharing for New Product Development Under the UN Sustainable Development Goals -- 1 Introduction -- 2 The United Nations Sustainable Development Goals -- 3 The Innovation Paradox -- 4 A Democratic Approach to Social Product Development -- 5 The Bilateral Knowledge-Sharing.6 Transforming CSR and Achieving the SDGs -- 7 Limitations and Areas of Further Research -- 8 Conclusions -- References -- Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance -- 1 Introduction -- 2 CSR Expectations and Opportunities -- 3 The CSR to ESG Democratic Transition -- 4 The CSR to ESG Facilitator -- 5 The Democratic CSR to ESG Model -- 6 Agile Implementation of the Democratic CSR to ESG Model -- 7 The Democratic CSR Organization-Society Co-evolutionary Model -- 8 The Democratic CRM Organization-Society Co-evolutionary Model -- 9 Limitations and Areas of Further Research -- 10 Conclusion -- References -- Tailor-Made Smart Sustainable City -- 1 Smart Sustainable City -- 2 The Essence and Use of the QFD Method -- 3 Analysis of Smart Sustainable City Elements Using QFD -- 3.1 Input Information -- 3.2 Means of Obtaining Information -- 3.3 Data Processing -- 3.4 The Assessment of Implementation Difficulties -- 4 Application -- References -- The Design of Take-Away Garbage Collection System Based on Service Design -- 1 Introduction -- 2 Research Status -- 2.1 Status of Takeaway Tableware -- 2.2 Status of Packaging Recycling -- 3 Theoretical Research -- 3.1 Status of Packaging Recycling -- 3.2 Introduction to TRIZ Theory -- 3.3 Innovation Design Method Based on CBR and TRIZ Theory -- 4 Take-Away Waste Recycling Service System -- 4.1 TRIZ-Based Service Design Conflict Resolution -- 4.2 Service System Construction -- 5 Conclusion -- References -- Health and Well Being -- Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process -- 1 Introduction -- 2 Research Approach -- 3 Design -- 3.1 Pregsport -- 3.2 CareforCarers -- 4 Conclusion -- References -- A Conceptual Design of a Modular Multifunctional Nursing Bed for Moderately Disabled Patients.1 Introduction -- 2 User Research -- 2.1 Observation -- 2.2 Interview -- 3 Process and Prototype Development -- 3.1 Concept -- 3.2 Cardboard modeling -- 3.3 Prototype developing -- 4 Evaluation of Nursing Bed Design -- 5 Conclusion -- References -- Disinfection of Vehicle Interior Space as a Major Step Towards the Recovery and Development of Post-pandemic Car-Sharing Industry -- 1 Background -- 1.1 In the Post-epidemic Era, Epidemic Prevention Becomes Normal -- 1.2 The Relationship Between Public Transport and the Spread of the Epidemic -- 1.3 Rising Awareness of the Cleanliness in Car-Sharing Services -- 1.4 Changing Travailing Patterns in the Post-epidemic Era -- 1.5 Shared Car Cleaning System Is Immature -- 2 Reasons for Perfecting Cleaning System -- 3 Suggestions for Conquering the Challenge -- 3.1 Formulate Corresponding Encouragement Policies -- 3.2 Establish a Unified and Standardized Clean Management -- 3.3 Enhance Consumer Recognition of the Sharing Industry -- 3.4 Establish a Flexible and Efficient Internet Emergency Response Mechanism -- 4 Conclusion -- References -- A Home-Based Upper Limb-Rehabilitation Service System for Patients with Mild-Stroke -- 1 Introduction -- 2 Literature Review on Upper Limb-Rehabilitation -- 2.1 Upper Limb Movements -- 2.2 Upper Limb Rehabilitation Theories -- 2.3 Upper Limb Rehabilitation Assessments -- 3 Qualitative Field Research -- 3.1 Observation -- 3.2 Interview -- 3.3 Results of the Qualitative Research -- 4 A Product Service System Design -- 5 Conclusion -- References -- Culture and Globalization -- Democratic Governmental Corporate Entrepreneurship for the Transformation of the Public Sector in the Balkan Region -- 1 Introduction -- 2 Public Sector Challenges in Knowledge Management -- 3 Research Methodology, Methods, and Results -- 4 Towards a Public Sector Entrepreneurial Culture.5 The Holistic Government Corporate Entrepreneurship Model (HGCEM) -- 6 Impact of the HGCEM in the Public Sector -- 7 Limitations of the HGCEM Model -- 8 Areas of Further Research -- 9 Conclusion -- References -- Strategic Utilization of the VR and AR Technologies for the African Cultural Heritage Promotion and Management -- 1 Introduction -- 2 The Cultural Digital Transformation of Egypt -- 3 Extending the Cultural Digital Transformation of Egypt with VR and AR -- 4 The Bardo Museum in Tunis -- 5 The Museum/Castle in Oman -- 6 Technology Architecture and Infrastructure -- 7 Alignment with the Science, Technology and Innovation Strategy for Africa 2024, and the UN 2030 Sustainable Agenda -- 8 Areas of Further Research -- 9 Conclusions -- References -- Application of Defamiliarized Illustrations to the Design of Culture and Creative Products -- 1 Introduction -- 2 Overview of Defamiliarization Theory -- 3 Illustrations' Significance in the Design of Cultural and Creative Products from the Perspective of Defamiliarization -- 3.1 Improve the Novelty of Cultural and Creative Products -- 3.2 Intensify the Taste of Cultural and Creative Products -- 3.3 Strengthen the Originality of Cultural and Creative Products -- 4 "Defamiliarization" Strategy in the Design of Cultural and Creative Illustrations -- 4.1 Defamiliarization of Drawing Content -- 4.2 Defamiliarization from the Perspective of Viewing Angle -- 4.3 Defamiliarization from the Perspective of Drawing Material -- 4.4 Defamiliarization from the Perspective of Form of Expression -- 5 Conclusion -- 5.1 Value and Meaning of the Application of Defamiliarization -- 5.2 The Application Mode in Cultural and Creative Illustrations and Points Worth Noting -- References -- Knowledge Cities: ICT and Urban Components -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The IM and ICT.2.2 The Innovative Milieu: Planned and Spontaneous Cases.This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.Lecture Notes in Networks and Systems,2367-3389 ;276Industrial ManagementBranding (Marketing)EntrepreneurshipNew business enterprisesIndustrial designIndustrial ManagementBrandingEntrepreneurshipIndustrial DesignIndustrial Management.Branding (Marketing).Entrepreneurship.New business enterprises.Industrial design.Industrial Management.Branding.Entrepreneurship.Industrial Design.620.0042Markopoulos EvangelosedtGoonetilleke Ravindra S.edtHo Amic G.edtLuximon YanedtMiAaPQMiAaPQMiAaPQBOOK9910488700803321Advances in Creativity, Innovation, Entrepreneurship and Communication of Design2523514UNINA