03015nam 2200613 450 99647575920331620231023232804.01-5017-3074-61-5017-3073-810.1515/9781501730733(CKB)4100000007824000(Au-PeEL)EBL5965033(OCoLC)1105795273(DE-B1597)503276(DE-B1597)9781501730733(OCoLC)1241067629(MdBmJHUP)muse67698(ScCtBLL)ab64027d-82b1-44b9-8084-48fc95dc4ca7(StDuBDS)EDZ0002656466(MiAaPQ)EBC5965033(EXLCZ)99410000000782400020201216e20212018 fy| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierPop city Korean popular culture and the selling of place /Youjeong Oh[electronic resource]Ithaca :Cornell University Press,2021.1 online resource (xi, 238 pages) illustrationsCornell scholarship onlinePreviously issued in print: 2018.1-5017-5553-6 1-5017-3071-1 Includes bibliographical references and index.Frontmatter --Contents --Acknowledgments --Introduction --PART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES --Introduction --1. Speculative Producers: The Production of Korean Drama --2. Spectacular Places: Drama-Filming Sites --PART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES --Introduction --3. Image Producers: The (Re)Production of K-Pop Idols --4. K-Star Road: Making Gangnam into a K-Pop– Filled Place --5. Cosme Road: K-Beauty and the Globalization of Myeong-dong --Conclusion --Notes --Reference List --Index'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.Cornell scholarship online.Place marketingKorea (South)Popular cultureKorea (South)K-pop (Subculture)Popular musicKorea (South)Place marketingPopular cultureK-pop (Subculture)Popular music306.095195Oh Youjeong1216354StDuBDSStDuBDSBOOK996475759203316Pop city2811299UNISA