00961nam 2200289 450 99647216780331620220628145219.0978-1-7998-1412-220220531d2020----km y0itay5003 baengUSy 00 yHandbook of research on retailing techniques for optimal consumer engagement and experiencesFabio Musso, Elena Druica [editors]HersheyIGI Global2020XXIV, 571 p.29 cmCommercio al minutoMarketingBNCF658.834MUSSO,FabioDRUICA,ElenaITcbaREICAT996472167803316658.834 HAN 124096 EC.658.834564992658.834 HAN 1a24097 EC.658.834565001BKECOHandbook of research on retailing techniques for optimal consumer engagement and experiences2881568UNISA