02737nam 2200661Ia 450 991013956760332120220421103808.01-119-20660-X1-283-40509-197866134050981-119-97352-X(CKB)2550000000059574(EBL)697612(OCoLC)756496460(SSID)ssj0000643996(PQKBManifestationID)11446455(PQKBTitleCode)TC0000643996(PQKBWorkID)10674942(PQKB)11324206(MiAaPQ)EBC697612(CaSebORM)9781119978503(EXLCZ)99255000000005957420110225d2011 uy 0engur|n|---|||||txtccrThe marketer's handbook[electronic resource] reassessing marketing techniques for modern business /Laurie Young1st ed.Chichester, West Sussex, U.K Wiley20111 online resource (518 p.)Description based upon print version of record.1-119-97850-5 0-470-74687-4 Includes bibliographical references(p. [469]-477) and index.THE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEXThis book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: "how useful and relevant is this concept? Will it improve decMarketingIndustrial managementMàrquetingthubDirecció d'empresesthubElectronic books.Llibres electrònicsthubMarketing.Industrial management.MàrquetingDirecció d'empreses658.8BUS058000bisacshYoung Laurie1955-958182MiAaPQMiAaPQMiAaPQBOOK9910139567603321The marketer's handbook2205133UNINA03678nam 2200697 450 99646670130331620210210091727.01-280-61818-397866106181873-540-30272-710.1007/b11559214(CKB)1000000000282336(EBL)3036455(SSID)ssj0000189345(PQKBManifestationID)11939218(PQKBTitleCode)TC0000189345(PQKBWorkID)10166016(PQKB)10392017(DE-He213)978-3-540-30272-8(MiAaPQ)EBC3036455(MiAaPQ)EBC6350820(PPN)258845635(PPN)123129338(EXLCZ)99100000000028233620210210d2006 uy 0engur|n|---|||||txtccrLasers and nuclei applications of ultrahigh intensity lasers in nuclear science /edited by Heinrich Schwoerer, Joseph Magill, Burgard Beleites1st ed. 2006.Berlin, Germany ;New York, United States :Springer,[2006]©20061 online resource (256 p.)Lecture notes in physics ;694Proceedings of a conference held in Karlsruhe, Germany in Sept. 2004.3-540-30271-9 Includes bibliographical references and index.Fundamentals and Equipment -- The Nuclear Era of Laser Interactions: New Milestones in the History of Power Compression -- High-Intensity Laser–Matter Interaction -- Laser-Triggered Nuclear Reactions -- POLARIS: An All Diode-Pumped Ultrahigh Peak Power Laser for High Repetition Rates -- The Megajoule Laser – A High-Energy-Density Physics Facility -- Sources -- Electron and Proton Beams Produced by Ultrashort Laser Pulses -- Laser-Driven Ion Acceleration and Nuclear Activation -- Pulsed Neutron Sources with Tabletop Laser-Accelerated Protons -- Transmutation -- Laser Transmutation of Nuclear Materials -- High-brightness ?-Ray Generation for Nuclear Transmutation -- Potential Role of Lasers for Sustainable Fission Energy Production and Transmutation of Nuclear Waste -- High-Power Laser Production of PET Isotopes -- Nuclear Science -- Nuclear Physics with High-Intensity Lasers -- Nuclear Physics with Laser Compton ?-Rays -- Status of Neutron Imaging.Lasers and Nuclei describes the generation of high-energy-particle radiation with high-intensity lasers and its application to nuclear science. A basic introduction to laser--matter interaction at high fields is complemented by detailed presentations of state of the art laser particle acceleration and elementary laser nuclear experiments. The text also discusses future applications of lasers in nuclear science, for example in nuclear astrophysics, isotope generation, nuclear fuel physics and proton and neutron imaging.Lecture notes in physics ;694.Laser manipulation (Nuclear physics)CongressesLaser pulses, UltrashortCongressesLasers in physicsCongressesHigh power lasersCongressesLaser manipulation (Nuclear physics)Laser pulses, UltrashortLasers in physicsHigh power lasers539.7232Beleites BurgardSchwoerer HeinrichMagill Joseph1950-MiAaPQMiAaPQMiAaPQBOOK996466701303316Lasers and nuclei722969UNISA