01604nam 2200409 450 991079255630332120180127100302.01-4985-3952-1(CKB)3710000001010557(MiAaPQ)EBC4777293(EXLCZ)99371000000101055720170118h20162016 uy 0engurcnu||||||||rdacontentrdamediardacarrierBroadcast pharmaceutical advertising in the United States primetime pill pushers /Janelle Applequist, Ph.DLanham, Maryland :Lexington Books,2016.©20161 online resource (169 pages) illustrations, tables1-4985-3953-X 1-4985-3951-3 Includes bibliographical references and index.The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.AdvertisingDrugsUnited StatesAdvertisingDrugs.659.1961519Applequist Janelle1495724MiAaPQMiAaPQMiAaPQBOOK9910792556303321Broadcast pharmaceutical advertising in the United States3719967UNINA03689nam 22008175 450 99646572170331620240521235615.03-540-27772-23-540-22418-110.1007/b98703(CKB)1000000000212458(SSID)ssj0000321046(PQKBManifestationID)11230070(PQKBTitleCode)TC0000321046(PQKBWorkID)10259794(PQKB)10300596(DE-He213)978-3-540-27772-9(MiAaPQ)EBC3087393(PPN)155229214(EXLCZ)99100000000021245820121227d2004 u| 0engurnn#008mamaatxtccrAdvances in Web-Age Information Management[electronic resource] 5th International Conference, WAIM 2004, Dalian, China, July 15-17, 2004, Proceedings /edited by Quing Li, Guoren Wang, Ling Feng1st ed. 2004.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2004.1 online resource (XVII, 756 p.)Lecture Notes in Computer Science,0302-9743 ;3129Bibliographic Level Mode of Issuance: MonographIncludes bibliographical references at the end of each chapters and index.Invited Talks -- Data Stream Processing -- Time Series Data Processing -- Security -- Mobile Computing -- Cache Management -- Query Evaluation -- Web Search Engine -- XML -- Web Services -- Classification -- Data Mining -- Industrial/Short Papers.Lecture Notes in Computer Science,0302-9743 ;3129Data structures (Computer science)Computer scienceDatabase managementInformation storage and retrievalApplication softwareArtificial intelligenceData Structures and Information Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/I15009Popular Computer Sciencehttps://scigraph.springernature.com/ontologies/product-market-codes/Q23000Database Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/I18024Information Storage and Retrievalhttps://scigraph.springernature.com/ontologies/product-market-codes/I18032Information Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Artificial Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/I21000Data structures (Computer science).Computer science.Database management.Information storage and retrieval.Application software.Artificial intelligence.Data Structures and Information Theory.Popular Computer Science.Database Management.Information Storage and Retrieval.Information Systems Applications (incl. Internet).Artificial Intelligence.005.7/4Li Quingedthttp://id.loc.gov/vocabulary/relators/edtWang Guorenedthttp://id.loc.gov/vocabulary/relators/edtFeng Lingedthttp://id.loc.gov/vocabulary/relators/edtWAIM 2004MiAaPQMiAaPQMiAaPQBOOK996465721703316Advances in Web-Age Information Management771931UNISA