08082nam 2200613 450 99646556330331620220430190728.03-540-78139-010.1007/978-3-540-78139-4(CKB)1000000000490277(SSID)ssj0000316076(PQKBManifestationID)11266245(PQKBTitleCode)TC0000316076(PQKBWorkID)10263136(PQKB)11523499(DE-He213)978-3-540-78139-4(MiAaPQ)EBC3063017(MiAaPQ)EBC6702956(Au-PeEL)EBL6702956(PPN)12374587X(EXLCZ)99100000000049027720220430d2008 uy 0engurnn#008mamaatxtccrAdvances in web-based learning ICWL 2007 : 6th International conference, Edinburgh, UK, August 15-17, 2007 : revised papers /Howard Leung [and three ohters], editors1st ed. 2008.Berlin ;Heidelberg :Springer Verlag,[2008]©20081 online resource (XIV, 654 p.)Information Systems and Applications, incl. Internet/Web, and HCI ;4823Bibliographic Level Mode of Issuance: Monograph3-540-78138-2 Includes bibliographical references and index.Keynote -- Learning How to Dance Using a Web 3D Platform -- Personalized E-Learning -- Starting Directions for Personalized E-Learning -- PLANT: A Distributed Architecture for Personalized E-Learning -- PeRES: A Personalized Recommendation Education System Based on Multi-agents & SCORM -- Personalising Learning through Prerequisite Structures Derived from Concept Maps -- A Pedagogy-Driven Personalization Framework to Support Automatic Construction of Adaptive Learning Experiences -- Learning Resource Organization and Management -- Authoring Learning Objects for Web-Based Intelligent Tutoring Systems -- The ELEKTRA Ontology Model: A Learner-Centered Approach to Resource Description -- Towards Fuzzy Domain Ontology Based Concept Map Generation for E-Learning -- Knowledge Element Extraction for Knowledge-Based Learning Resources Organization -- A Context-Based Framework and Method for Learning Object Description and Search -- Knowledge Point Based Curriculum Developing and Learning Object Reusing -- An Informatic Model for Open Contents Management -- On Line Course Organization -- Framework and Standards for E-Learning -- Learning as a Service: A Web-Based Learning Framework for Communities of Professionals on the Web 2.0 -- Addressing Context-Awareness and Standards Interoperability in E-Learning: A Service-Oriented Framework Based on IRS III -- Extending CORDRA for Systematic Reuse -- Adaptivity in a SCORM Compliant Adaptive Educational Hypermedia System -- Synergistic Learning for Knowledge Age: Theoretical Model, Enabling Technology and Analytical Framework -- A New Layering Architecture of E-Learning System -- Transformational Techniques for Model-Driven Authoring of Learning Designs -- Test Authoring, Question Generation and Assessment -- Automatic Question Generation for Learning Evaluation in Medicine -- A Cloze Test Authoring System and Its Automation -- A Web-Based E-Testing System Supporting Test Quality Improvement -- A Novel Architecture for E-Learning Knowledge Assessment Systems -- Language Learning -- An Assessment Tool for Judging the Overall Appearance of Chinese Handwriting Based on Opinions from Occupational Therapists -- WILLIE – A Web Interface for a Language Learning and Instruction Environment -- E-Learning and Deaf Children: A Logic-Based Web Tool -- A Virtual Chinese Hairy Brush Model for E-Learning -- Science Education -- Exploratory Learning for Computer Networking -- Application of an Online Judge & Contester System in Academic Tuition -- Assessing the Learners’ Motivation in the E-Learning Environments for Programming Education -- Using Constraint-Based Modelling to Describe the Solution Space of Ill-defined Problems in Logic Programming -- A Web Application for Mathematics Education -- An Improved Platform for Medical E-Learning -- Visualization Technologies for Content Delivery and Learning Behavior -- A 3D Geometry Search Engine in Support of Learning -- A Piece-Wise Learning Approach to 3D Facial Animation -- Open Smart Classroom: Extensible and Scalable Smart Space Using Web Service Technology -- An Instructor’s Guide to Design Web-Based Algorithm Animations -- Logging and Visualization of Learner Behaviour in Web-Based E-Testing -- Tracking and Visualisation of Student Use of Online Learning Materials in a Large Undergraduate Course -- Practice and Experience Sharing -- Web-Based Outcome-Based Teaching and Learning – An Experience Report -- Evaluating Asynchronous Message Boards to Support Cross-Cultural Communities of High School Students -- From Learning Objects to Educational Itineraries: Helping Teachers to Exploit Repositories -- Adult Distance Learning Using a Web-Based Learning Management System: Methodology and Results -- Language-Driven Development of Web-Based Learning Applications -- System Control Through the Internet and a Remote Access Laboratory Implementation -- Security, Privacy and Mobile E-Learning -- Secure and Efficient Information Sharing in Multi-university E-Learning Environments -- Protecting Disseminative Information in E-Learning -- Mobile Learning Support with Statistical Inference-Based Cache Management -- Blended Learning -- Design and Implementation of an Automated System for Assessment of Computer Programming Assignments -- Web-Based Logging of Classroom Teaching Activities for Blended Learning -- Blended Teaching and Learning of Computer Programming -- Discovery of Educational Objective on E-Learning Resource: A Competency Approach -- Structured Blended Learning Implementation for an Open Learning Environment -- The Marriage of Rousseau and Blended Learning: An Investigation of 3 Higher Educational Institutions’ Praxis.This year, we received a record high of about 180 submissions to ICWL 2007. From these, a total of 55 full papers plus one keynote paper were accepted for this LNCS proceedings volume, representing an acceptance rate of about 30%. The authors of these accepted papers were of a remarkable international diversity. We would like to thank all the reviewers for spending their precious time reviewing the papers and for providing valuable comments that aided significantly in the paper selection process. Authors of the best papers presented at this conference will be invited to submit extended versions of their papers for possible publication in 1) a special issue of IEEE Trans. on Knowledge and Data Engineering, for those papers relevant to knowledge and data engineering; and 2) a special issue of the International Journal of Distance Education Technologies (JDET), for papers of other areas. This was the first time that the ICWL conference was organized in Europe and 27 papers were from European researchers. We would like to thank our Organization Chair Dr. Taku Komura for spending an enormous amount of energy in coordinating the local arrangements. In fact, we would like to thank the entire conference organization committee for their hard work in putting together the conference. In particular, we would like to express our appreciation to our Registration Chair Dr.Information Systems and Applications, incl. Internet/Web, and HCI ;4823EducationComputer network resourcesCongressesInternet in educationCongressesEducationComputer network resourcesInternet in education371.334467881.68bclLeung HowardICWL (Conference)MiAaPQMiAaPQMiAaPQBOOK996465563303316Advances in Web-Based Learning2262765UNISA08391nam 22007095 450 991048481260332120251230064547.03-030-76935-610.1007/978-3-030-76935-2(CKB)4100000011937885(MiAaPQ)EBC6624293(Au-PeEL)EBL6624293(OCoLC)1252419864(PPN)25588432X(DE-He213)978-3-030-76935-2(EXLCZ)99410000001193788520210516d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in National Brand and Private Label Marketing Eighth International Conference, 2021 /edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad1st ed. 2021.Cham :Springer International Publishing :Imprint: Springer,2021.1 online resource (145 pages)Springer Proceedings in Business and Economics,2198-72543-030-76934-8 Intro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands - A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References.Examining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index.This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. .Springer Proceedings in Business and Economics,2198-7254Branding (Marketing)Customer relationsManagementConsumer behaviorTelemarketingInternet marketingBrandingCustomer Relationship ManagementConsumer BehaviorDigital MarketingBranding (Marketing)Customer relationsManagement.Consumer behavior.Telemarketing.Internet marketing.Branding.Customer Relationship Management.Consumer Behavior.Digital Marketing.658.8Martínez-López Francisco J.1960-Gázquez Abad Juan CarlosInternational Conference on Research on National Brand & Private Label MarketingMiAaPQMiAaPQMiAaPQBOOK9910484812603321Advances in National Brand and Private Label Marketing1934675UNINA