04291oam 2200661 c 450 99643544800331620220520170107.03-8394-5509-X9783839455098(CKB)5590000000486990(transcript Verlag)9783839455098(DE-B1597)576110(DE-B1597)9783839455098(EXLCZ)99559000000048699020220221d2021 uy 0engurnnunnnannuutxtrdacontentcrdamediacrrdacarrierExternal Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and PalestineBernd Hirschberger1st ed.Bielefeldtranscript Verlag20211 online resource (312 p.)46 SW-AbbildungenEdition Politik1083-8376-5509-1 Frontmatter --Contents --1. Introduction --2. Conceptualization --3. Theory - Explaining the selection of strategies of external communication --4. Case selection, research design & methodology --Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --5. Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --Empirics II - The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine --6. Empirics II - Interests --7. Empirics II - Opportunities --8. Empirics II - Crisis communication and alternative explanations --9. Conclusions --10. Literature and sourcesSocial media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.Social Media; Asymmetric Conflicts; Public Diplomacy; Israel and Palestine; Underdog Effect; Strategic Communication Shaming; Branding; Blaming and Credit Claiming; Contextual Strategic Constructivism; Politics; Language; Media; Conflict Studies; Political Science;Information asymmetrySocial media and societySocial mediaInfluenceSocial mediaPolitical aspectsArab countriesMass media and public opinionCommunicationSocial aspectsArab-Israeli conflictPublic opinionConflict Studies.Contextual Strategic Constructivism.Public Diplomacy.Strategic Communication Shaming.Underdog Effect.Social Media; Asymmetric Conflicts; Public Diplomacy; Israel and Palestine; Underdog Effect; Strategic Communication Shaming; Branding; Blaming and Credit Claiming; Contextual Strategic Constructivism; Politics; Language; Media; Conflict Studies; Political Science;Information asymmetry.Social media and society.Social mediaInfluenceSocial mediaPolitical aspectsMass media and public opinion.CommunicationSocial aspects.Arab-Israeli conflictPublic opinion.Hirschberger BerndLudwig-Maximilians-Universität München, Deutschlandaut1204765Transcript (Firm)fndhttp://id.loc.gov/vocabulary/relators/fndOpen Library 2021 (Politik)fndhttp://id.loc.gov/vocabulary/relators/fndtranscript Verlagtranscript VerlagBOOK996435448003316External Communication in Social Media During Asymmetric Conflicts2780480UNISA