01294nam 2200337 n 450 99639301270331620200824120524.0(CKB)1000000000682215(EEBO)2248497475(UnM)99854460e(UnM)99854460(EXLCZ)99100000000068221519920723d1630 uy |engurbn||||a|bb|The common catechisme[electronic resource] with a commentary therevpon, by questions and answers, following the verie words, as they lie in their order without alteration. A profitable way, as also verie easie, and so likewise pleasant both to the teacher and learner, as by experience will be found true. By Richard Bernard, pastor at BatcombLondon Printed by W. Sta[nsby] for Samuel Man, at the Swanne in Pauls Church-yard1630[48] pPrinter's name from STC.Signatures: A-C.Reproduction of the original in the Bodleian Library.eebo-0014Bernard Richard1568-1641.793131Cu-RivESCu-RivESCStRLINWaOLNBOOK996393012703316The common catechisme2309254UNISA05249nam 2200793Ia 450 991095347540332120200520144314.097866138884199781283575966128357596597808144201330814420133(CKB)2560000000089622(EBL)997332(SSID)ssj0000710973(PQKBManifestationID)11439651(PQKBTitleCode)TC0000710973(PQKBWorkID)10681188(PQKB)11702935(Au-PeEL)EBL997332(CaPaEBR)ebr10591014(CaONFJC)MIL388841(OCoLC)811400653(PPN)170259382(OCoLC)824971540(OCoLC)ocn824971540 (Perlego)728220(FR-PaCSA)88811117(CaSebORM)9780814420126(MiAaPQ)EBC997332(FRCYB88811117)88811117(EXLCZ)99256000000008962220120209d2012 uy 0engur|n|---|||||txtccrThe AMA handbook of business letters /Jeffrey L. Seglin and Edward Coleman4th ed.New York AMACOMc20121 online resource (497 p.)Includes index.9780814420126 0814420125 Cover; Contents; Preface to the Fourth Edition; PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation SheetsComplimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The LettersChapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday GreetingsLetter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable CustomerChapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing ErrorChapter 9. Letters to Vendors and SuppliersWhy write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today's situations.Handbook of business lettersAmerican Management Association handbook of business lettersCommercial correspondenceHandbooks, manuals, etcLetter writingHandbooks, manuals, etcCommercial correspondenceLetter writing651.7/5Seglin Jeffrey L.1956-251604Coleman Edward1968-1798044Amacom.MiAaPQMiAaPQMiAaPQBOOK9910953475403321The AMA handbook of business letters4340619UNINA