04382nam 22007095 450 991025494320332120200702231724.01-137-53430-310.1057/978-1-137-53430-9(CKB)3710000000830465(DE-He213)978-1-137-53430-9(MiAaPQ)EBC4720186(iGPub)SPNA0042191(PPN)228322251(EXLCZ)99371000000083046520160820d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierThe Intuitive Customer[electronic resource] 7 Imperatives For Moving Your Customer Experience to the Next Level /by Colin Shaw, Ryan Hamilton, Ryan Hamilton1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XIX, 216 p. 23 illus.)1-137-53428-1 Includes bibliographical references and index.Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. In other words – consumers are sensibly unreasonable. The problem is that a lot of marketing is reasonable – but stupid. Why does every marketing brochure include a list of features and benefits that are based on the assumption that consumers are making a logical, cognitive choice? We know that they are not, but we keep doing it! By concentrating on providing cognitive solutions to emotional needs, marketing is trying to solve the wrong problem. What matters is how customers feel. You need to understand what makes consumers behave a certain way and then use that knowledge to shape the experience you deliver to the customer. This book is about Behavioral Economics and consumer psychology. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational) and others, Shaw and Hamilton unpack this new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.MarketingOrganizationPlanningEconomic sociologyLeadershipDevelopment economicsMarket researchMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Organizational Studies, Economic Sociologyhttps://scigraph.springernature.com/ontologies/product-market-codes/X22020Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Development Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W42000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Marketing.Organization.Planning.Economic sociology.Leadership.Development economics.Market research.Marketing.Organization.Organizational Studies, Economic Sociology.Business Strategy/Leadership.Development Economics.Market Research/Competitive Intelligence.658.8Shaw Colinauthttp://id.loc.gov/vocabulary/relators/aut784886Hamilton Ryanauthttp://id.loc.gov/vocabulary/relators/autHamilton Ryanauthttp://id.loc.gov/vocabulary/relators/autBOOK9910254943203321The Intuitive Customer2069869UNINA01496nam 2200349Ia 450 99638854500331620221108064959.0(CKB)1000000000633937(EEBO)2248537549(OCoLC)76698191(EXLCZ)99100000000063393720061120d1631 uy 0engurbn||||a|bb|Andrewes repentance, sounding alarum to returne from his sins vnto Almightie God[electronic resource] Perfectly guiding all those that hope to bee saued, in the direct way of repentance, whereby they may attain eternall life: : newly made in the autumne or declining of his age ..London, Printed for Iohn Wright and are to be sold at his shop, at the signe of the Bible in Gilt-spur-street, without Newgate.1631[23] pInitials; text in black letter.Imperfect: cropped, faded, stained, with print show-through.Reproduction of the original in: Peterborough Cathedral.Includes bibliographical references in marginal notes.eebo-0124RepentanceChristianityEarly works to 1800RepentanceChristianityAndrewes Johnfl. 1615.793395UMIUMIUMIBOOK996388545003316Andrewes repentance, sounding alarum to returne from his sins vnto Almightie God2370500UNISA