01986nam 2200373Ia 450 99638699730331620200818215356.0(CKB)4940000000076787(EEBO)2240943133(OCoLC)ocm12369322e(OCoLC)12369322(EXLCZ)99494000000007678719850809d1695 uy |engurbn||||a|bb|Averroeana[electronic resource] being a transcript of several letters from Averroes an Arabian philosopher at Corduba in Spain, to Metrodorus a young Grecian nobleman, student at Athens in the years 1149 and 1150 : also several letters from Pythagoras to the King of India, together with his reception at the Indian court, and an account of his discourse with the King, and his gymnosophists, and his rules and precepts : his account of the power and efficacy of numbers, and magical uses thereof : to which is prefixt, a Latin letter by Monsieur Grinau, one of the Messieurs du Port Royal in France, to the ingenius Monsieur Gramont, merchant at Amsterdam, concerning the subject of these papers, and how they came to his hands : the whole containing matters highly philosophical, physiological, Pythagorical and medicinal, the work having been long conceal'd is now put into English for the benefit of mankind, and the rectification of learned mistakesLondon Printed and sold by T. Sowle ...1695[22], 162 pReproduction of original in Huntington Library.Title page on microfilm copy begins with: Being a transcript of several letters.eebo-0113MedicineEarly works to 1800MedicineAverroës1126-1198.388071Pythagoras330541EAAEAAm/cEAAWaOLNBOOK996386997303316Averroeana2341872UNISA05552nam 2200721 450 991081524590332120200520144314.01-118-73402-51-118-73405-X(CKB)2550000001127211(EBL)1426518(SSID)ssj0001001052(PQKBManifestationID)11541189(PQKBTitleCode)TC0001001052(PQKBWorkID)10961157(PQKB)11494832(DLC) 2013027943(Au-PeEL)EBL1426518(CaPaEBR)ebr10774378(CaONFJC)MIL527875(OCoLC)852745798(CaSebORM)9781118734025(MiAaPQ)EBC1426518(EXLCZ)99255000000112721120130705h20132013 uy| 0engurunu|||||txtccrBig data marketing engage your customers more effectively and drive value /Lisa Arthur1st editionHoboken, New Jersey :John Wiley & Sons, Inc.,[2013]©20131 online resource (210 p.)Description based upon print version of record.1-118-73389-4 1-299-96624-1 Includes bibliographical references and index.Cover; Title Page; Copyright; Contents; Foreword; Acknowledgments; Introduction; Part I The Problem: How Did We Get Here?; Chapter 1 Moving Out of the Dark Ages; The Threat of Digital Disruption; The Enlightened Age of Data; Chapter 2 Why Is Marketing Antiquated?; Tactical (versus Strategic) Marketing; Manual Marketing Management; Silos of Data and Demand for Real-time Engagement; Communicating the Value of Marketing; Lack of Talent and Training; Fragmented and Often Missing Data; Chapter 3 The Data Hairball; What Is the Data Hairball?; The Data Hairball and the Customer ExperienceBlending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data InsightsChapter 6 Step One: Get Smart, Get Strategic Vision Leads to Strategy; Customer Interaction Strategy; Analytics Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear Down the Silos; Tearing Down Silos Internal to Marketing; Tearing Down Silos between Marketing and Other Lines of Business; Developing a Strategic Framework for Synergy; New Best Friends: The CMO and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten Big Data Strategy; Data Strategy; Discovering Big DataBig Data Insights Combat Churn for US Telecommunications Provider Chapter 9 Step Four: Make Metrics Your Mantra; Use Metrics to Measure Outcomes; Lessons Learned from Cost per Lead; Part I: The ROI versus ROMI Debate; Part II: The ROI versus ROMMI Debate; Metrics Are the Cornerstone of Accountability; Metrics Improve Buy-In and Alignment; Reasons for Misalignment; Chapter 10 Step Five: Process Is the New Black; Process Is One of Marketing's New Four P's; Integrated Marketing Processes Accelerate Results; Concept to Campaign to Cash; Process Innovation at a Global IT Services CompanyAgile Marketing Part IV Realizing the Value of Big Data Marketing; Chapter 11 Drive Value through Relevant Marketing; Internal Value through Integrating Marketing; External Value through Integrating Marketing; Chapter 12 The Bright, Enlightened World of Customer Experience; The People Marketing Challenge; The People Marketing Opportunity; The Mobile Marketing Challenge; The Mobile Marketing Opportunity; The Information Management Marketing Challenge; The Information Marketing Opportunity; The Big Data Marketing Challenge; The Big Data Marketing Opportunity; Notes; Resources; About the AuthorIndexLeverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world exampleMarketingManagementMarketingData processingMarketing researchStatistical methodsInternet marketingMarketingManagement.MarketingData processing.Marketing researchStatistical methods.Internet marketing.658.8/3Arthur Lisa1694331MiAaPQMiAaPQMiAaPQBOOK9910815245903321Big data marketing4072813UNINA