02539nam 22006014a 450 99633913910331620230617015218.01-280-22245-X97866102224520-7494-4582-3(CKB)1000000000033526(EBL)256146(OCoLC)475970952(SSID)ssj0000278970(PQKBManifestationID)11244565(PQKBTitleCode)TC0000278970(PQKBWorkID)10260168(PQKB)10035913(MiAaPQ)EBC256146(EXLCZ)99100000000003352620040205d2004 uy 0engtxtccrThe effective use of market research[electronic resource] how to drive and focus better business decisions /Robin J. Birn4th ed.London ;Sterling, VA Kogan Page20041 online resource (242 p.)Market research in practiceDescription based upon print version of record.0-7494-4200-X Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result.Market research in practice series.Marketing researchDecision makingStrategic planningSuccess in businessMarketing research.Decision making.Strategic planning.Success in business.658.8/3658.83Birn Robin915841MiAaPQMiAaPQMiAaPQBOOK996339139103316The effective use of market research2322490UNISA