03223nam 2200577 a 450 99633913440331620230721032432.01-281-38635-997866113863510-7494-5445-8(CKB)1000000000533945(EBL)350661(OCoLC)476169254(SSID)ssj0000144567(PQKBManifestationID)11155214(PQKBTitleCode)TC0000144567(PQKBWorkID)10146308(PQKB)10069841(MiAaPQ)EBC350661(EXLCZ)99100000000053394520080214d2008 uy 0engtxtccrEffective writing skills for public relations[electronic resource] /John Foster4th ed.London ;Philadelphia Kogan Page20081 online resource (288 p.)PR in practice seriesDescription based upon print version of record.0-7494-5109-2 Includes bibliographical references (p. 259-260) and index.Contents; About the author; Foreword; Acknowledgements; Introduction; 1 The importance of style: an overview; 2 Trouble with plurals and possessives; 3 Making your mark; 4 Down with capitalism!; 5 Clichés, jargon and other worn words; 6 Is it easy to read?; 7 Headlines: making them work; 8 Dealing with figures and abbreviations; 9 Keep it short, simple –and plain; 10 Writing for the press; 11 Captions: how to handle them; 12 What editing is all about; 13 Skills and styles for the office; 14 Traps, snares and pitfalls; 15 Americanisms – the differences; 16 The spoken word: pronunciation pointers17 Principles of presentation;18 Writing for the web; 19 Tone – the linchpin of reputation; 20 Finance matters; 21 Is it legal?; Appendix 1: English grammar – some definitions; Appendix 2: Confusing pairs of words; Appendix 3: Glossary and jargon buster; Appendix 4: When you're lost for words; Further reading; Index;Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centrePR in practice series.Business writingHandbooks, manuals, etcPublic relationsHandbooks, manuals, etcBusiness writingPublic relations808.0666592808/.066659Foster John1926-1019270MiAaPQMiAaPQMiAaPQBOOK996339134403316Effective writing skills for public relations2401989UNISA