01018nam2-22003131i-450-990000230880403321000023088FED01000023088(Aleph)000023088FED0100002308820011111d--------km-y0itay50------baitay-------001yy1. : Principes et théorème généraux de lamécanique, statique graphique, résistancedes matériaux. 451 p. : ill.2. éd. revue et mise à jourParis-LiègeCh. Beranger1920-v.22 cm0010000072492001Cours de mécaniqueMeccanica531Guillot,L.332383ITUNINARICAUNIMARCBK99000023088040332113 L 31 044681FINBCFINBC1. : Principes et théorème généraux de lamécanique, statique graphique, résistancedes matériaux. 451 p. : ill123160UNINAING0102068nam 2200409 450 99633909270331620230314164559.0(MiAaPQ)1056440(CKB)4330000000017812(NjHacI)994330000000017812(EXLCZ)99433000000001781220230314d2012 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierBreast cancer /Jayant S. Vaidya, David JosephFourth edition.Oxford :Health Press Limited,2012.1 online resource (140 pages) illustrationsFast facts1-905832-78-8 This colourful, comprehensive yet compact handbook covers the key areas of breast cancer management, from risk factors and diagnosis to management of all cancer stages. But what really makes this book stand out from the crowd is the authors' awareness of just what information you need when you talk to a woman concerned about breast cancer. The chapter dedicated to risk will refresh your knowledge and help you talk to your patients about their individual risk. And the short chapter on clinical trials will help you discuss potential participation in trials and answer common questions. Wherever you are in your career, and whatever involvement you have with caring for women with breast cancer, this book will have something for you. Contents: Risk factors; Perception of risk; Pathophysiology; Diagnosis; Local control of primary tumor; Adjuvant therapy; Follow-up and rehabilitation; Management of advanced cancer; Clinical trials; Future trends.Fast facts.Fast Facts BreastCancerBreastCancer.616.99449Vaidya Jayant S(Jayant Sharad),1339421Joseph DavidNjHacINjHaclBOOK996339092703316Breast cancer3060220UNISA03464nam 2200457 450 991080615790332120230629234742.01-119-79013-11-119-79012-3(CKB)4100000011570269(MiAaPQ)EBC6386105(EXLCZ)99410000001157026920210405d2021 uy 0engurcnu||||||||txtrdacontentnrdamediancrdacarrierCustomer data platforms use people data to transform the future of marketing engagement /Martin Kihn, Chris O'HaraHoboken, New Jersey :Wiley,[2021]©20211 online resource (xii, 227 pages)1-119-79011-5 The customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing putting sales, service, and commerce data to work -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead."Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt. Riding in like a white knight, Customer Data Platforms have come to the fore, offering companies a seemingly plug-and-play way to capture, unify, activate and analyze customer data. CDPs are the hottest technology category for marketers today, a growing category with over 100 different companies, and a hot topic at industry events and in industry press. But are CDPs worthy of the hype? Customer Driven takes a a deep dive into everything CDP and breaks down the fundamentals, including how to: -Understand the problems of managing customer data -Define the category and understand what CDPs do (and don't do) -Organize and harmonize customer data for use in marketing -Build a safe, compliant first party data asset your brand can use as fuel -Create a data-driven culture that puts customers at the center of everything you do -Understand how to leverage AI and machine learning to drive the future of personalization -Orchestrate modern customer journeys that react to customers in real-time -Power analytics with customer data to get closer to true attribution"--Provided by publisher.MarketingData-analyseDirect marketingMarketing.Data-analyse.Direct marketing.658.8Kihn Martin1669999O'Hara ChrisMiAaPQMiAaPQMiAaPQBOOK9910806157903321Customer data platforms4031551UNINA