01111nas 2200385- 450 99632364700331620240119213020.02605-0447(DE-599)ZDB3006479-X(OCoLC)1138671554(CKB)4100000010073249(CONSER)--2020224011(EXLCZ)99410000001007324920200301a20189999 --- -engur|n|||||||||txtrdacontentcrdamediacrrdacarrierIROCAMMSeville, Spain :Editorial Universidad de Sevilla,2018-International review of communication and marketing mixCommunicationPeriodicalsMarketingPeriodicalsMarketingfast(OCoLC)fst01010167Communicationfast(OCoLC)fst00869952Periodicals.fastCommunicationMarketingMarketing.Communication.JOURNAL996323647003316IROCAMM2787049UNISA