01596oas 2200433z- 450 99632158170331620221004034225.0XXX(CKB)2660000000032153(EXLCZ)99266000000003215320220712a2009uuuu uu bporrdacontentrdamediardacarrierSignos do ConsumoBrazil, São Paulo SP Universidade de São Paulo Escola de Comunicações e Artes Departamento de Relações Públicas Propaganda e Turismo2009-Refereed/Peer-reviewed1984-5057 Devoted to research and scholarship in publicity and public relations.Social SciencesPeriodicalsfast(OCoLC)fst001122939CommunicationPeriodicalsfast(OCoLC)fst00869980Publicityfast(OCoLC)fst01083449Advertisingfast(OCoLC)fst00797511Public relationsfast(OCoLC)fst01082892Mass media and culturefast(OCoLC)fst01011339BrazilfastElectronic journalsSocial SciencesPeriodicalsCommunicationPeriodicalsPublicityAdvertisingPublic relationsMass media and cultureUniversidade de São Paulo.Escola de Comunicações e Artes.Departamento de Relações Públicas Propaganda e Turismo,JOURNAL996321581703316Signos do Consumo2252143UNISA