01979nas 2200589- 450 99632104030331620230818223139.02611-853X(DE-599)ZDB3068243-5(OCoLC)1115125131(CKB)4100000008702971(CONSER)--2023242029(EXLCZ)99410000000870297120190811a20189999 --- -itaur|n|||||||||txtrdacontentcrdamediacrrdacarrierDe Europa European and global studies journalTorino :Dipartimento di Culture, Politica e Società, Università di Torino,2018-1 online resourceRefereed/Peer-reviewedEuropean and global studies journalDe EuropaEuropean federationPeriodicalsEuropean cooperationPeriodicalsNationalismEuropeSocial integrationEuropeSocial integrationfast(OCoLC)fst01122550Nationalismfast(OCoLC)fst01033832International economic integrationfast(OCoLC)fst00976879European federationfast(OCoLC)fst00916717European cooperationfast(OCoLC)fst00916676EuropeEconomic integrationPeriodicalsEuropefastPeriodicals.fastPeriodicals.lcgftEuropean federationEuropean cooperationNationalismSocial integrationSocial integrationNationalismInternational economic integrationEuropean federationEuropean cooperationUniversità di Torino.Dipartimento di Culture, Politica e Società,JOURNAL996321040303316De Europa3422173UNISA03592nam 22006615 450 991061637880332120251009100624.09783031130977(electronic bk.)978303113096010.1007/978-3-031-13097-7(MiAaPQ)EBC7107648(Au-PeEL)EBL7107648(CKB)24996002200041(PPN)265857759(DE-He213)978-3-031-13097-7(OCoLC)1347271275(EXLCZ)992499600220004120221006d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing to the Aging Population Strategies and Tools for Companies in Various Industries /by George P. Moschis1st ed. 2022.Cham :Springer International Publishing :Imprint: Springer,2022.1 online resource (352 pages)Management for Professionals,2192-810XIncludes index.Print version: Moschis, George P. Marketing to the Aging Population Cham : Springer International Publishing AG,c2022 9783031130960 Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure Services -- Seeking Profits by Enhancing Older Consumer Well-being -- Looking Ahead -- Index.This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. .Management for Professionals,2192-810XConsumer behaviorAge distribution (Demography)IndustriesMarketingConsumer BehaviorAging PopulationIndustriesMarketingConsumer behavior.Age distribution (Demography)Industries.Marketing.Consumer Behavior.Aging Population.Industries.Marketing.658.8340846658.8Moschis George P.530329MiAaPQMiAaPQMiAaPQ9910616378803321Marketing to the Aging Population2930724UNINA