02452 am 22003013u 450 9963201583033162018120310.15460/HUP.16(CKB)3790000000064171(OAPEN)1002337(EXLCZ)99379000000006417120181203d|||| uy geruuuuu---auuuuThe Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking SectorHamburgHamburg University Press20071 online resource (233) 3-937816-31-3 Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank.Mobile Commerce ProspectsComputer programming / software developmentbicsscComputer programming / software developmentTiwari Rajnishaut972844Buse StephanautBOOK996320158303316The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector2213129UNISA02220nam 2200589 a 450 991078190200332120230422045356.01-282-16377-9978661216377790-272-9964-1(CKB)1000000000520694(SSID)ssj0000277261(PQKBManifestationID)11218958(PQKBTitleCode)TC0000277261(PQKBWorkID)10254263(PQKB)10371000(MiAaPQ)EBC622266(Au-PeEL)EBL622266(CaPaEBR)ebr5000229(CaONFJC)MIL216377(OCoLC)70766572(EXLCZ)99100000000052069420020309d2000 uy 0engurcn|||||||||txtccrBetween grammar and lexicon[electronic resource] /edited by Ellen Contini-Morava, Yishai TobinAmsterdam ;[Great Britain] J. Benjaminsc2000xxxii, 365 p. illAmsterdam studies in the theory and history of linguistic science. Series IV, Current issues in linguistic theory,0304-0763 ;v. 183Papers from a session held within the Fifth International Cognitive Linguistics Conference on July 18th, 1997, at the Vrije Universiteit in Amsterdam.1-55619-960-0 90-272-3689-5 Includes bibliographical references and indexes.Amsterdam studies in the theory and history of linguistic science.Series IV,Current issues in linguistic theory ;v. 183.Grammar, Comparative and generalGrammatical categoriesCongressesLexicologyCongressesGrammar, Comparative and generalGrammatical categoriesLexicology415Contini-Morava Ellen1948-175590Tobin Y173056International Cognitive Linguistics Conference(5th :1997 :Amsterdam, Netherlands)MiAaPQMiAaPQMiAaPQBOOK9910781902003321Between grammar and lexicon3820278UNINA