01942nam 22004455 450 99630906270331620191022022751.03-11-083714-510.1515/9783110837148(CKB)4100000008621486(MiAaPQ)EBC5826357(DE-B1597)52281(OCoLC)1110714720(DE-B1597)9783110837148(EXLCZ)99410000000862148620191022d2019 fg gerurcnu||||||||txtrdacontentcrdamediacrrdacarrierWerbung als Marketinginstrument Mit Fallbeispielen aus der Werbepraxis /Günther HaedrichReprint 2019Berlin ;Boston : De Gruyter, [2019]©19761 online resource (181 pages)Marketing-Management ;13-11-006676-9 Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- 1. Einleitung -- 2. Grundlegung -- 3. Die Praxis der Werbeplanung und der Werbeerfolgskontrolle -- Literatur -- Sachregister -- BackmatterTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.AdvertisingAdvertising.659.1Haedrich Günther, 975580DE-B1597DE-B1597BOOK996309062703316Werbung als Marketinginstrument2221429UNISA