05224 am 22007093u 450 99630905490331620231110225338.03-11-041679-43-11-041683-210.1515/9783110416794(CKB)3800000000210470(DE-B1597)450152(OCoLC)984687179(OCoLC)987569623(DE-B1597)9783110416794(MiAaPQ)EBC5493940(Au-PeEL)EBL5493940(ScCtBLL)9b799f07-1d35-4705-b5fb-75a26536f31c(CaSebORM)9783110416831(EXLCZ)99380000000021047020190615d2017 fg |engur||#||||||||txtrdacontentcrdamediacrrdacarrierCommercial communication in the digital age information or disinformation? /edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie GrubenmannBerlin ;Boston :De Gruyter Saur,[2017]©20171 online resource (270 pages) digital file(s)Age of access? Grundfragen der Informationsgesellschaft ;7Print version (hardback): 9783110416503 Frontmatter --Editor's Preface --Contents --Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? /Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie --I. Information and Disinformation about Advertising --1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age /Förster, Kati / Weish, Ulrike --1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects /Gomez, Patricia Núñez / Hänninen, Liisa Irene --1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity /Tropp, Jörg --II. Information and Disinformation through Advertising --2.1 Human Processing of Commercial Information in Digital Environments /Mangold, Roland --2.2 Trade Practices and Consumer Disinformation /Straetmans, Gert --2.3 Greenwashing: Disinformation through Green Advertising /Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg --2.4 The Rise of Brand Journalism /Arrese, Ángel / Pérez-Latre, Francisco J. --III. Information about Users --3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech /McStay, Andrew --3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer /Weber, Rolf H. / Thouvenin, Florent --3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem /Petrovic, Otto --IV. Inclusion of Users in the Creation of Advertising --4.1 The Rhetoric of Marketing Co-creation /Miles, Chris --4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing /Aramendia-Muneta, Maria Elena --4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators /Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva --List of Contributors - Short BiographiesIn today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.Age of Access? Grundfragen der Informationsgesellschaft AdvertisingCommunication in marketingDeceptive advertisingDisinformationInformation society in advertisingLiterature (General)Digital Communication.Mass Media.Mobile Advertising.Online Advertising.Advertising.Communication in marketing.Deceptive advertising.Disinformation.Information society in advertising.Literature (General).658.8Grubenmann StephanieRimscha M. BjørnSiegert GabrieleDE-B1597DE-B1597UkMaJRUBOOK996309054903316Commercial communication in the digital age2180577UNISA