04056nam 2200901 450 99630884410331620220426120710.03-8394-2437-210.14361/transcript.9783839424377(CKB)2550000001337598(EBL)1914256(SSID)ssj0001369648(PQKBManifestationID)11726196(PQKBTitleCode)TC0001369648(PQKBWorkID)11289020(PQKB)10281542(SSID)ssj0001345750(PQKBManifestationID)11761434(PQKBTitleCode)TC0001345750(PQKBWorkID)11331890(PQKB)11105401(MiAaPQ)EBC1914256(DE-B1597)395445(OCoLC)1013949317(OCoLC)892890337(DE-B1597)9783839424377(MiAaPQ)EBC5494395(MiAaPQ)EBC6695225(Au-PeEL)EBL5494395(OCoLC)885022150(Au-PeEL)EBL6695225(OCoLC)1258401541(OCoLC)903507787(ScCtBLL)a7a4d15f-aab2-47a2-bacf-ef39c376f839(transcript Verlag)9783839424377(EXLCZ)99255000000133759820220426d2013 uy 0engur|n|---|||||txtccrFashion myths a cultural critique /Roman Meinhold ; translated by John Irons1st ed.Bielefeld, Germany :Transcript Verlag,[2013]©20131 online resource (167 p.)Kultur- und MedientheorieDescription based upon print version of record.3-8376-2437-4 1-306-99633-3 Includes bibliographical references.1 Contents 5 A critical inquiry into fashion 9 Philosophic-anthropological implications of fashion 37 The ideal-typical incarnation of fashion: The Dandy as ... 111 Implications of fashion: desiderata of life as an artwork 133 Conclusion 153 References 157Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.»Verschönerung und Verjüngung - die Ideale der modernen Zeit - werden bewusst kanalisiert. Diese Meta-Ware hat eine tiefe Verbindung zu philosophischen Theorien, die Roman Meinhold [...] aufdeckt.« Waltraud Rusch, textil, 1 (2014)Cultural and media studies.FashionPhilosophyAdvertising.Cultural Studies.Cultural Theory.Culture.Design.Fashion Studies.Fashion.Marketing.Philosophy of Culture.FashionPhilosophy.391.001Meinhold Roman862434Irons John1942-Knowledge Unlatched - KU Select 2016: Backlist Collectionfndhttp://id.loc.gov/vocabulary/relators/fndMiAaPQMiAaPQMiAaPQBOOK996308844103316Fashion Myths2780577UNISA