02886nam 2200673Ia 450 99624829070331620240508032930.00-19-977985-61-282-61342-197866126134250-19-975042-42027/heb31826(CKB)2670000000035467(EBL)540192(OCoLC)642662086(SSID)ssj0000424373(PQKBManifestationID)12173759(PQKBTitleCode)TC0000424373(PQKBWorkID)10471598(PQKB)11578207(MiAaPQ)EBC540192(dli)HEB31826(MiU) MIU01100000000000000000191(EXLCZ)99267000000003546720091112d2010 uy 0engur|n|---|||||txtccrThe Obama victory how media, money, and message shaped the 2008 election /Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson1st ed.New York Oxford University Press20101 online resource (viii, 378 p)Description based upon print version of record.0-19-539956-0 0-19-539955-2 Includes bibliographical references and index.Contents; Introduction; PART I. THE FORCES AND MESSAGES THAT PERVADED THE CAMPAIGN; PART II. SHIFTS IN MOMENTUM: FIVE PERIODS; PART III. THE NEW CAMPAIGN LANDSCAPE; Afterword; Appendix; Notes; IndexBarack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides workHow media, money, and message shaped the 2008 electionPresidentsUnited StatesElectionHistoryStatisticsMass mediaPolitical aspectsUnited StatesPublic televisionUnited StatesPresidentsElectionHistoryMass mediaPolitical aspectsPublic television324.973/0931324.9730931Kenski Kate1016553Hardy Bruce W1016554Jamieson Kathleen Hall549344MiAaPQMiAaPQMiAaPQBOOK996248290703316The Obama victory2379010UNISA