00929nam 22003255 450 99624084990331620180102161207.09789810686185 (pbk.)1759103820130115d2012---- uy 0engSGy 00 yEssentials of services marketingJochen Wirtz, Patricia Chew, Christopher Lovelock2 edSingaporeNew YorkPearson Education2012XXXV, 679 p.ill.28 cmAziende di serviziMarketingBNCF658.8WIRTZ,Jochen437526CHEW,Patricia752327LOVELOCK,Christopher H253249DLCITISBD0996240849903316P08 2745304 DISABKDISTRAEssentials of services marketing1512749UNISA