00824nam--2200325---450 99622763940331620170718133436.0978-88-919-0240-520060608d2017----km-y0itay0103----baitaIT||||||||001yyMarketing managementPhilip Kotler ... [et al.]15. edMilanoPearson2017XXXV, 978 p.ill.27 cm20012001MarketingBNCFAziendeOrganizzazione658.8KOTLER,Philip34994SCOTT,Walter G.ITsalbcISBD996227639403316P08 2733228 DISABKDISTRAMarketing management192800UNISA