01909nas 2200577-a 450 99621726040331620240111213018.01540-7594(DE-599)ZDB2112907-1(OCoLC)50132481(CKB)110978979270244(CONSER)--2002214473(EXLCZ)9911097897927024420020708a19919999 s-- aengurcnu||||||||txtrdacontentcrdamediacrrdacarrierJournal of promotion managementBinghamton, N.Y. Haworth Press[Abingdon] :Taylor & Francis GroupRefereed/Peer-reviewed1049-6491 Motivation research (Marketing)PeriodicalsAdvertisingPsychological aspectsPeriodicalsSales promotionPeriodicalsConsumersPeriodicalsMarketingManagementPeriodicalsSales promotionfast(OCoLC)fst01103868MarketingManagementfast(OCoLC)fst01010209Consumersfast(OCoLC)fst00876410AdvertisingPsychological aspectsfast(OCoLC)fst00797734Motivation research (Marketing)fast(OCoLC)fst01027548Periodicals.fastPeriodicals.lcgftMotivation research (Marketing)AdvertisingPsychological aspectsSales promotionConsumersMarketingManagementSales promotion.MarketingManagement.Consumers.AdvertisingPsychological aspects.Motivation research (Marketing)658.8JOURNAL996217260403316Journal of promotion management2024754UNISA