02359nas 22006853a 450 99621599490331620240111213018.02165-820X(OCoLC)60624459(CKB)110992357279796(CONSER)--2012201128(EXLCZ)9911099235727979620050614b19781990 --- aengurun|||||||||txtrdacontentcrdamediacrrdacarrierCurrent issues and research in advertisingAnn Arbor, Mich. Division of Research, Graduate School of Business Administration, University of Michigan1 online resourceRefereed/Peer-reviewed0163-3392 Current issues & research in advertisingCURRENT ISSUES & RESEARCH IN ADVERTISINGComparative advertisingPeriodicalsAdvertisingUnited StatesPeriodicalsAdvertisingResearchPeriodicalsPublicité comparativePériodiquesPublicitéÉtats-UnisPériodiquesPublicitéRecherchePériodiquesAdvertisingfast(OCoLC)fst00797511AdvertisingResearchfast(OCoLC)fst00797745Comparative advertisingfast(OCoLC)fst01430116ReclamegttAdvertentiesgttUnited Statesfasthttps://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrqPeriodicalperiodicals.aatPeriodicals.fastPeriodicals.lcgftPériodiques.rvmgfAdvertisingComparative advertisingAdvertisingAdvertisingResearchPublicité comparativePublicitéPublicitéRechercheAdvertising.AdvertisingResearch.Comparative advertising.Reclame.Advertenties.659.1University of Michigan.Graduate School of Business Administration.Division of Research,JOURNAL996215994903316Current issues and research in advertising2555422UNISA