02128nam 22004211 450 99621490130331620200514202323.01-84966-462-510.5040/9781849664622(CKB)3680000000164641(OCoLC)779696131(UkLoBP)bpp09257362(EXLCZ)99368000000016464120140929d2011 uy 0engurun|---uuuuatxtrdacontentcrdamediacrrdacarrierRating the Audience the business of media /Mark Balnaves, Tom O'Regan with Ben GoldsmithLondon :Bloomsbury Academic,2011.1 online resource (xvi, 272 pages)Includes bibliographical references and index."Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals."--Bloomsbury Publishing.Mass mediaAudiencesInternet usersMeasurementMass mediaAudiences.Internet usersMeasurement.Balnaves Mark613992O'Regan TomGoldsmith BenUtOrBLWUtOrBLWUkLoBPBOOK996214901303316Rating the Audience1990134UNISA