02723nam 2200541 450 99621376990331620230807212620.00-19-026654-60-19-935861-30-19-935860-5(CKB)3710000000346503(EBL)3056488(OCoLC)922973158(SSID)ssj0001455248(PQKBManifestationID)11806581(PQKBTitleCode)TC0001455248(PQKBWorkID)11392656(PQKB)10957009(StDuBDS)EDZ0001035127(MiAaPQ)EBC3056488(EXLCZ)99371000000034650320150211h20152015 uy 0engur|n|---|||||txtccrExhortations to philosophy the protreptics of Plato, Isocrates, and Aristotle /James Henderson CollinsNew York :Oxford University Press,2015.1 online resource (315 p.)Description based upon print version of record.0-19-935859-1 Includes bibliographical references and index.Introduction -- Part one: Platonic protreptic. Levels of discourse in Plato's dialogues ; Narrative between Socrates and Crito ; From narrative to drama: inside the intradiegetic level ; Return to the extradiegetic level: metalepsis ; Creating consumers and consensus in the Protagoras -- Part two: Isocratean Protreptic. "Professional" protreptic: Against the Sophists ; Paraenetic protreptic: Tà àpxaĩa and exhorting young tyrants ; Judging protreptic: Antidosis, Panathenaicus -- Epilogue: Aristotelian protreptic and a stabilized genre.In 4th century bce Athens, the first professional philosophers developed different strategies to market their respective disciplines. Using different genres and discourses, they forged the emerging genre of the 'protreptic'. Simply put, protreptic discourses use a 'rhetoric of conversion' that urges a young person to adopt a specific philosophy among many in order to live a truly good life. Collins argues that the Plato, Isocrates, and Aristotle used protreptic discourse to market philosophical practices and to define and legitimise a new cultural institution: the school of higher learning.Rhetoric, AncientExhortation (Rhetoric)Rhetoric, Ancient.Exhortation (Rhetoric)808.00938Collins James Henderson1015735MiAaPQMiAaPQMiAaPQBOOK996213769903316Exhortations to philosophy2373117UNISA