02570nam 22005413u 450 99621307620331620230422044502.01-280-23291-997866102329181-85418-536-5(CKB)1000000000336969(EBL)308969(OCoLC)174132432(SSID)ssj0000079548(PQKBManifestationID)12006507(PQKBTitleCode)TC0000079548(PQKBWorkID)10089280(PQKB)10188679(MiAaPQ)EBC308969(EXLCZ)99100000000033696920130418d1999|||| u|| |engur|n|---|||||txtccrImplementing an Integrated Marketing Communications Strategy[electronic resource] How to Benchmark and Improve Marketing Communications Planning in Your BusinessLondon Thorogood Publishing19991 online resource (69 p.)Description based upon print version of record.1-85418-120-3 The author; Contents; Chapter 1: Integrated marketing communications planning; Chapter 2: The communications audit; Chapter 3: The ten point Marcom PlanJust what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications asAdvertising media planning -- Handbooks, manuals, etcMarketing -- Management -- Handbooks, manuals, etcSmall business -- Marketing -- Handbooks, manuals, etcAdvertising media planning -- Handbooks, manuals, etc.Marketing -- Management -- Handbooks, manuals, etc.Small business -- Marketing -- Handbooks, manuals, etc.658.8Hart Norman107645AU-PeELAU-PeELAU-PeELBOOK996213076203316Implementing an Integrated Marketing Communications Strategy2416549UNISA