01294nas 22004693a 450 99621097250331620230518213020.01526-548X(DE-599)ZDB2023536-7(OCoLC)42287096(CKB)954921396064(CONSER)sn-99004425-(EXLCZ)9995492139606419990903a19829999 s-- aengurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing science[Linthicum, Md.] INFORMSRefereed/Peer-reviewed0732-2399 TIMSORSAMARKETING SCIENCE THE MARKETING JOURNAL OF TIMSORSAMARK. SCIMARKET SCIMark. sci.MarketingPeriodicalsMarketingPériodiquesMarketingfast(OCoLC)fst01010167Periodicals.fastPeriodicals.lcgftMarketingMarketingMarketing.658Institute for Operations Research and the Management Sciences.JOURNAL996210972503316Marketing science1975137UNISA