05354nam 2200637 450 99620619460331620230125193444.01-118-02932-11-282-70763-997866127076360-470-60683-50-470-60682-710.1002/9780470606834(CKB)2670000000035401(EBL)564985(SSID)ssj0000428437(PQKBManifestationID)11305683(PQKBTitleCode)TC0000428437(PQKBWorkID)10414186(PQKB)11578294(MiAaPQ)EBC564985(CaBNVSL)mat06381791(IDAMS)0b00006481be9ff4(IEEE)6381791(iGPub)WILEYB0012591(OCoLC)669166160(PPN)25778571X(EXLCZ)99267000000003540120151222d2010 uy engur|n|---|||||txtccrSoftware metrics and software metrology /Alain AbranLos Alamitos, CA :IEEE Computer Society,c2010.[Piscataqay, New Jersey] :IEEE Xplore,[2010]1 online resource (350 p.)Description based upon print version of record.0-470-59720-8 Includes bibliographical references and index.Foreword vii -- Preface ix -- Acknowledgments xvii -- About the Author xix -- PART 1: Key Concepts for the Design of Software Measures 1 -- 1 INTRODUCTION 3 -- 2 FROM MEASUREMENT METHODS TO QUANTITATIVE MODELS: A MEASUREMENT CONTEXT MODEL 17 -- 3 METROLOGY AND QUALITY CRITERIA IN SOFTWARE MEASUREMENT 47 -- 4 QUANTIFICATION AND MEASUREMENT ARE NOT THE SAME! 67 -- 5 THE DESIGN OF SOFTWARE MEASUREMENT METHODS 99 -- PART 2: Some Popular Software Measures: How Good Are They? 129 -- 6 CYCLOMATIC COMPLEXITY NUMBER: ANALYSIS OF ITS DESIGN 131 -- 7 HALSTEAD'S METRICS: ANALYSIS OF THEIR DESIGNS 145 -- 8 FUNCTION POINTS: ANALYSIS OF THEIR DESIGN 161 -- 9 USE CASE POINTS: ANALYSIS OF THEIR DESIGN 191 -- 10 ISO 9126: ANALYSIS OF QUALITY MODELS AND MEASURES 205 -- PART 3: The Design of COSMIC - ISO 19761 229 -- 11 COSMIC: DESIGN OF AN INITIAL PROTOTYPE 231 -- 12 COSMIC: SCALING UP AND INDUSTRIALIZATION 247 -- PART 4: Other Issues in the Design of Software Measures 267 -- 13 CONVERTIBILITY ACROSS MEASUREMENT METHODS 269 -- 14 DESIGN OF STANDARD ETALONS: THE NEXT FRONTIER IN SOFTWARE MEASUREMENT 281 -- Appendix A: List of Acronyms 297 -- Appendix B: Glossary of Terms in Software Measurement 299 -- Appendix C: References 305 -- Index 313A rigorous, step-by-step approach to Evaluating and designing software measuresHundreds of software measures have been proposed to the industry over the past forty years, but limitations in their design mean that most of them are of insufficient use to practitioners. So how can practitioners recognize which measures are sound and useful for decision-making? Moreover, for those who have to design new software measures, what must they do to build sound ones?Software Metrics and Software Metrology looks at the fundamentals of the design of a measurement method, which forms the foundation of the measures available in the sciences and in engineering. Alain Abran provides a step-by-step approach to both analyzing the design of current software measures and designing new, robust software measures for a specific business or engineering need. He draws upon years of experience to ensure that software engineers and managers will apply the best practices in software measurement-and therefore be equipped to respond to the most demanding customers and feel supported by senior executives.. Presents the key concepts that dictate whether a software measure's design is sufficiently strong. Features several case studies analyzing strengths and weaknesses in the design of some of the software measures most widely used or quoted. Describes how lessons learned led to the design of the COSMIC - ISO 19761 method for the measurement of the functional size of software, from its initial prototype to its adoption by the ISO as an international standard. Illustrates day-to-day software measurement issues that have not been seriously addressed, from convertibility across measurement designs to measurement standard etalons. Includes chapter exercises for classroom useSoftware Metrics and Software Metrology is meant for software quality specialists and process improvement analysts and managers, in software organizations of all sizes. In addition, this book introduces many of the theoretical concepts and references needed by professionals, managers, and students to help them understand the fundamentals of the identification and evaluation of software development and maintenance processes, as well as improvements to them.Software measurementDesignSoftware measurementDesignCase studiesSoftware measurementDesign.Software measurementDesign005.14Abran Alain1949-845349CaBNVSLCaBNVSLCaBNVSLBOOK996206194603316Software metrics and software metrology1886549UNISA05895oam 22005052 450 991095971510332120251116185346.01-351-01445-51-351-01447-11-351-01446-310.4324/9781351014472(CKB)4100000010563899(MiAaPQ)EBC6128201(OCoLC)1114280830(OCoLC-P)1114280830(FlBoTFG)9781351014472(EXLCZ)99410000001056389920190819d2020 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more /Géraldine Michel and Reine Willing1st ed.Milton Park, Abingdon, Oxon ;New York, NY :Routledge,2020.©20201 online resource (297 pages)Includes index.1-138-49961-7 1-138-49960-9 Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- Part I: A Complete View of Brand Collaboration -- Chapter 1 Collaborations Between Consumer Goods Brands -- 1.1 When Consumer Goods Brands Create co-branded Products Together -- 1.2 When Consumer Goods Brands Claim a Common Message Together -- 1.3 When Consumer Goods Brands Provide Cross-Sales Promotions Together -- 1.4 When Consumer Goods Brands Organize Events Together -- 1.5 When a Retailer Confers Exclusive Distribution to a Brand -- 1.6 When Brands Collaborate to Target Employees -- Interviews: H&amp -- M, LVR, Servaire Agency -- Chapter 2 Brand Collaborations with Artists -- 2.1 When Brands Create Products with Artists -- 2.2 When Brands Offer Experiences with Artists -- 2.3 When Brands and Artists Collaborate to Target Employees -- Interviews: Louis XIII, Kenzo, Bel -- Chapter 3 Brand Collaborations with Celebrites -- 3.1 When Brands Create Products with Celebrities -- 3.2 When Brands use Celebrities to Promote their Products -- Interviews: Puma, Lidl -- Chapter 4 Brand Collaborations with Cultural Oraganizations -- 4.1 When Brands Create Products with Cultural Organizations -- 4.2 When Brands Exhibit in Museums, Festivals, and Operas -- 4.3 When Brands and Cultural Organizations Provide Cross-Sales Promotions -- Interview: MoMA -- Chapter 5 Brand Collaborations with Sports Organizations -- 5.1 When Brands Support Sports Activities -- 5.2 When Brands Become a Name for Sports Teams, Places, Competitions -- 5.3 When Brands Create Products with an Athlete or Sports Organization -- Interviews: Peugeot, WME (Sport Agent) -- Chapter 6 Brand Collaborations with Good Causes -- 6.1 When Brands Create Products for the Benefit of NGOs -- 6.2 When Brands Express their Support for Good Causes -- Interviews: Kiehl's, WWF, UNICEF.Chapter 7 Brand Collaborations with Territories -- 7.1 When Brands Look for Territory of Origin -- 7.2 When Territories Look to Attract more People -- 7.3 When Brands Conquer Space -- Interview: DS -- Part II: Key Strategies and Methods for Successful Brand Collaborations -- Chapter 8 Master the Fundamentals of Brand Management Tools -- 8.1 Brand Identity -- 8.2 Brand Image -- 8.3 Brand Iegitimacy -- Chapter 9 Apply Traditional Keys for Successful Brand Collaborations -- 9.1 Complementarity Between Partners -- 9.2 Consistency between the co-branded operation and its partners -- 9.3 The Surprising Outcome -- 9.4 Added Value for Consumers -- 9.5 Enrich the Brand -- 9.6 How to Avoid Brand Collaboration failures -- Chapter 10 Discover New Keys for Successful Brand Collaborations -- 10.1 From Products to Values -- 10.2 From a Win-Win Approach to Sharing the Same Goal -- 10.3 From Storytelling to Story-Doing -- 10.4 From Consistency to Freedom of Expression -- 10.5 From Short-Term to Long-Term -- Chapter 11 The Methodology for Creationd a Brand Collaboration -- 11.1 Project Framework -- 11.2 Strategic Recommendation, Screening and Profiling -- 11.3 Contacts and Project Scope -- 11.4 Negotiation, Closing a Deal, and Contract Drafting -- 11.5 Project Follow up and the Creative Process -- Conclusion -- Photographic Credits -- Index."Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"--Provided by publisher.Strategic alliances (Business)ManagementStrategic alliances (Business)Management.658.046Michel Géraldine1873264Willing ReineOCoLC-POCoLC-PBOOK9910959715103321The art of successful brand collaborations4483269UNINA