05195nam 2200601Ia 450 99620317330331620170816123629.01-280-51968-197866105196823-527-60411-13-527-60433-2(CKB)1000000000377494(EBL)481864(OCoLC)68621337(SSID)ssj0000207902(PQKBManifestationID)11188727(PQKBTitleCode)TC0000207902(PQKBWorkID)10238718(PQKB)11119276(MiAaPQ)EBC481864(EXLCZ)99100000000037749420031209d2004 uy 0engur|n|---|||||txtccrThe nano-micro interface[electronic resource] bridging the micro and nano worlds /edited by Hans-Jörg Fecht and Matthias WernerWeinheim Wiley-VCH ;[Chichester John Wiley]c20041 online resource (353 p.)Description based upon print version of record.3-527-30978-0 Includes bibliographical references and index.The Nano-Micro Interface; Preface; Contents; List of Contributors; I Nanotechnology Research Funding and Commercialization Prospects; U.S. National Nanotechnology Initiative: Planning for the Next Five Years; 1 Introduction; 2 Government R&D Investments; References; Technological Marketing for Early Nanotechnologies; 1 Introduction; 1.1 Managerial Synthesis with Recommendations; 1.2 Working Definitions; 1.2.1 Nanotechnology Product; 1.2.2 Innovation; 1.2.3 Technological Function; 1.2.4 Application; 1.2.5 Market Segmentation; 1.2.6 Translation Process; 1.2.7 Collective Learning Process1.3 Setting the Scene1.4 "Raison d'être"" of Marketing, Especially for Nanotechnologies at Early Stages; 1.5 "Raison d'être" of Management Thinking and Strategic Planning for Nanotechnologies; 1.6 Problematic Nanotechnologies; 1.6.1 Discovery; 1.6.2 Integration; 1.6.3 Exploitation; 2 Marketing for a Nanotechnological Innovation; 2.1 Marketing Study Budget; 2.2 Collecting Information for Marketing Tools; 2.3 Technical Analysis; 2.3.1 Components; 2.3.2 Functions; 2.3.3 Matrix of Functions and Applications; 2.3.4 Value Analysis; 2.3.5 Technological Competition; 2.4 Commercial Analysis2.4.1 Influence Matrix and Drive/Dependence Matrix2.4.2 Customer Behavior Towards Innovation; 2.4.3 Analysis of Key Commercial Success Factors; 2.5 Defining a Price; 2.5.1 The Cost Comparison Study: Step 1; 2.5.2 The Cost Comparison Study: Step 2; 2.6 Quantified Diagnostic and Simulations; 2.6.1 Simulations on the Diagnostic Matrix; 2.6.2 Exploitation of the Diagnostic Matrix; 3 Management Thinking and Strategic Planning for Small Nanotechnology Businesses; 3.1 Strategic Planning: from Segment Action Plan to Business Action Plan; 3.2 Co-Developing with a Big Player3.2.1 The Six Sigma Method to Stimulate a Disruptive Change3.2.2 Management Tools for Change; 3.3 Mastering the Translation Process; 3.3.1 Example; 3.3.2 Nanotechnology Team Building; 3.4 Formulating a Strategy; 3.5 Implementing the Strategy; 4 Conclusions; 5 Appendix; References; Asia-Pacific Nanotechnology: Research, Development, and Commercialization; 1 Nanotechnology Funding in the Asia-Pacific Region; 2 Commercialization Efforts; 3 Private Investment in Nanotechnology; 4 Advantages of Collaborating with Asians; 5 AppendixCooperation with Small- and Medium-Sized Enterprises Boosts Commercialization1 The Company; 2 Scope; 3 Proposition: In Current Technology Markets, Commercial Success of New Product Ideas Evolves from Cooperation; 4 Proposition: Innovations Get on a Fast Track to Market if Implemented in SME; 5 Proposition: Competencies of SME and Inventors are Complementary Rather than Competing; 6 Summary; References; Rapid Commercialization of Nanotechnology in Japan: from Laboratory to Business; 1 Background: Japan at the Crossroads; 2 Motivation and Strategy: Shake up Unique People3 Research and Development of a New IdeaTwo exciting worlds of science and technology - the nano and micro dimensions. The former is a booming new field of research, the latter the established size range for electronics, and for mutual technological benefit and future commercialization, suitable junctions need to be found.Functional nanostructures such as DNA computers, sensors, neural interfaces, nanooptics or molecular electronics need to be wired to their 'bigger' surroundings. Coming from the opposite direction, microelectronics have experienced an unprecedented miniaturization drive in the last decade, pushing ever further MicrotechnologyNanotechnologyElectronic books.Microtechnology.Nanotechnology.620.5Fecht Hans-Jörg987875Werner MatthiasDr.898092MiAaPQBOOK996203173303316The nano-micro interface2258723UNISA