01705nas 2200505-a 450 99620230100331620231101151404.01522-7138(OCoLC)43853830(CKB)954921407283(CONSER)---00238342-(DE-599)ZDB1493357-3(EXLCZ)9995492140728320000414b19871997 s-- aengurcn|||||||||txtrdacontentcrdamediacrrdacarrierJournal of direct marketing[New York, N.Y.] John Wiley & Sons., Inc. Direct Marketing Educational Foundation1987-19971 online resourceRefereed/Peer-reviewedPublished: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987-0892-0591 Abstracts and full-text (PDF only), 1997; abstracts only, 1996.J. direct market.Direct marketingStatisticsPeriodicalsMarketing directStatistiquesPériodiquesDirect marketingfast(OCoLC)fst00894544periodicals.aatPeriodicals.fastStatistics.fastPeriodicals.lcgftPériodiques.rvmgfDirect marketingMarketing directDirect marketing.658Direct Marketing Educational Foundation,Medill School of Journalism,JOURNAL996202301003316Journal of direct marketing2149853UNISA